Advertising to Gain Online Sales

There is no company without a marketing department aiming to reach maximum target audience in a very low cost. Theoretically it is possible but practically it is not cheap. As admitted on PRWeb, because of the economy, companies are cutting costs while seeking out longer term marketing strategies online. Here we have recipe of William Starrett, an ecommerce and lead conversion expert helping businesses achieve higher return on their investment.

"Even in a recession, a plan to get targeted traffic is the golden key to increasing Internet sales," said William Starrett, Marketing Strategist and Director of ClicksWanted.com.

According to Starrett, informative articles and relevant content of successful websites gain more targeted traffic. The reason for these sites get more traffic is that they have incoming links pointing to them from other websites - a proven strategy with roots in Search Engine Optimization or SEO.

"Right now, businesses are discovering how to cut costs while still attracting the very best traffic over the long haul; those visitors who will most likely become loyal buyers," Starrett furthered.

According to PRWeb, Starrett's consulting firm, Richardson, Texas based Wide Open Media recently launched a pilot program called Clicks Wanted (http://www.ClicksWanted.com). Aiming to help businesses in their effort to gain more online sales, increase their website traffic, and rank higher in keyword search engine results.

"The basic formula to achieve sustainable authority online in any market is this: high quality content and incoming links to your web site," Starrett detailed.

Starrett explained, "While both people and search engines are attracted to articles and information, incoming links act as individual votes of popularity. Links and content are vital to ranking on the first page of keyword searches."

Outsourcing is admitted the most economical and convenient way to conquer these time intensive tasks by most business owners, and having a team of researchers and writers devoted to the project that is often the fastest way to begin achieving results.

What is the secret of articles vitality to traffic and sales, Starrett responded, "A body of informative content can be repurposed and reused for other types of promotions down the road. For that matter, they can become products themselves. Articles, even at 500 to 750 words each, are excellent for basing our effort to share our knowledge with prospects as a presell and with clients to manage consumption."

"Every article, every link, every action we take will only help return even more on the investment already made. This isn't single action marketing like PPC or banner ads where you only pay for a click or a page view. Our goal here is to build a legacy and help you become the go-to authority in your market," Starrett shared.

Sources:
http://www.ClicksWanted.com
http://www.prweb.com/releases/2009-gain-online-sales/3-website-traffic/prweb2222904.htm