Showing posts with label mass media. Show all posts
Showing posts with label mass media. Show all posts
Posted by Julie Andguladze
In order to discover the value, success, and efficiency of the company, a lot of work should be done. It is available with such tools as research and analytics. To deal with these issues iCan Media, LLC of iCan Benefit Group, LLC specializes in marketing, advertising, public relations, and branding solutions organized to create and coordinate brand imaging, lead generation, and client growth..

According to the PRWEB iCan Media manages creative brand development through the combination of innovative marketing, television and radio production, logo and battle cry identity, and creative print design.

Services include such fields as media planning, strategic media placement, rate negotiation, trafficking and tracking to data analysis. Services cover Web marketing too as it comprises search engine optimization, targeted email campaigns, banner ads, pay-per-click, and social networking, are designed to generate client exposure and create a viable internet presence.


References:
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Posted by Julie Andguladze
Media production, marketing, and entertainment company, Green Living Project™ showcases sustainability initiatives, announces the PRWEB. The company launched unique sustainability platform to market and promote stories about successful sustainability projects around the globe. Green Living Project™ aims to educate and inspire individuals and communities to adopt a more sustainable lifestyle.

According to the PRWEB, in 2008, Green Living Project™ (GLP) highlights Africa. The project themes are as various as renewable energy, urban sustainability, responsible tourism, green building, organic farming, community development, wildlife conservation, and waste management.

"Green Living Project™ assures us that environmental and cultural degradation can be reversed. The great impact GLP is making flows from celebrating activism and success rather than documenting proof of the threats our world faces. GLP shows people restoring their cultural/natural resources and fostering a greater engagement from travelers and their hosts alike," said Fran Farrell, publisher of National Geographic Adventure. "We are delighted that National Geographic Adventure has been able to support Green Living Project's work and we couldn't be more pleased to see how quickly their vision has become a compelling reality."

"The past year and a half has been an exciting time as we have quickly laid the foundation and put together a solid management team for our unique style of media production and marketing," said Rob Holmes, founder and president of Green Living Project™. "This unique sustainability platform has attracted wide support from the non-profit, conservation, corporate, and media sectors based on the growing importance of living, supporting, and promoting sustainable lifestyles. And while we are actively planning three new international media expeditions to Africa and South America in the next six months, we also look forward to launching our highly anticipated domestic production schedule this fall."

References:
http://www.greenlivingproject.com/
Posted by Julie Andguladze
Online advertising attracts more and more attention day by day. Though Zenith Optimedia’s recently released quarterly advertising growth forecast differs from Advertising Age, who highlighted its list of the top online advertisers.

According to the PRWEB, global Internet advertising is anticipated to grow 26.7% in 2008, PRWEB makes this release on the bases of the latest forecast by Zenith Optimedia, The report the growth of the Internet ad market, that breaks the 10% share barrier in 2008.

This growth is resulted by the fact that "Western advertisers are shifting even more of their budgets online, where the returns on their investment are obvious, and easy to quantify and fine tune."

But according to the article «Advertisers slow to embrace online spending" by the Washington Post's Peter Whoriskey, who describes "the grim economic reality," that "[the biggest U.S. advertisers, which have long supported television, radio and print, have not fully embraced the Web."

This article lists disappointing figures. One of the greatest giants Proctor and Gamble spent less than 2% of its ad budget on the Internet in 2007, according to a recent ranking by Advertising Age.
But popular brands have shown up in force online, iContact, a leading email marketing company, who boasts clients such as market leaders AT&T, Vonage, Symantec, International Paper, ReMax, Centex Homes and Viacom, as well as a host of small business owners.

While traditional method of print advertising are utilized most often, an email ad can appeal to the viewer who opts-in in the first place.

Whoriskey says, "Penry Price, Google's vice president of North American advertising sales, noted that although it is relatively easy to do demographic targeting in other media, it is more difficult to get precise information about online audiences for a given Web site."
Still the main success of the online advertising is the low price, that plays great role in utilizing the Internet to especially for small companies who have nothing to lose and everything to gain by moving online.

According to the results one can only ask when the corporations will follow this kind of advertising rather than asking will thay do that at all or not.
Posted by Maka Asatiani
During the Friday FIA press conference at the Circuit Gilles Villeneuve in Montreal, Renault duo Fernando Alonso and Pat Symonds and Red Bull duo David Coulthard and Geoff Willis answered the questions of the gathered press.

Q: Pat, I can remember in Barcelona you were very happy as you felt you’d taken a step forward. In Monaco you were going to spring a surprise. What’s been going on?

Pat Symonds: I never said we would spring a surprise in Monaco.


Q: What is the next step there is a test next week. Will you have some new bits there?

PS: It’s Barcelona next week. More bits there. Every week there are new bits on the car, new bits we are testing. Some aerodynamic updates for the French Grand Prix, some quite big ones, so keep on moving.


Q: Do you remember what you did with Heikki a year ago?

PS: Yes.


Q: Are you going to tell us?

PS: No.


Q: Fernando, tell us about the track conditions today.

Fernando Alonso: I think we had a little bit of everything. This morning a wet track to start with and it was dry just for the last 10 minutes but it was not completely dry, so we found a different track in the afternoon with more normal conditions. It was okay, a normal Friday in Canada with a slippery track and we tried to put some rubber down with the laps. I am sure during the weekend it will be better and better every lap we do on the track.


Q: There are a lot of words being written about what you might be doing in the future. What is your own personal comment on that?

FA: Nothing really. The same comment as always. It is too early to speak about the future and too early for me to think about the future. It is only the sixth or seventh grand prix of the championship this year and there is a long way to go to the end. First of all I want to improve the results and the performance we are having now. The aim for the next two or three months is to be closer and closer to the podium which is the real target. There is enough to do to reach this target that I don’t want to lose too much time on the future.


Q: David what are your feelings about this season so far?

David Coulthard :Well, I am clearly disappointed not to have scored any points. That’s the way it goes sometimes. I’ve obviously been involved in a few incidents which is unusual but again when you are in what I call the ugly part of the grid there seems to be a lot more contact. And clearly the goal is to keep out of that. In the first six races I have been in the top 10 three times in qualifying and clearly that is the key area to be to avoid a lot of the concertina effects especially somewhere like here in Montreal. We have seen that many years with cars getting out of position.


Q: And your feelings about today?

DC: As Fernando said it was a normal Canada Friday with the exception of some wet running thrown in. The track is pretty green but that is the usual gig especially when you come from Monaco as you have got a lot more speed on the car and a lot less downforce, so stopping it through the chicanes is a bit more of a challenge. Usually the cars that have good kerb ride tend to show their lap time here and the grid can be a bit more spaced out, so we just need to review our performance after qualifying tomorrow and hopefully we will have a strong one.


Q: Geoff, to what extent are you already working on the 2009 car?

Geoff Willis: Certainly we are already underway aerodynamically with the 2009 car, both wind tunnel programmes and the CFD programme. We are clearly looking at the tyres as there is a big regulation change there next year, one part of which is the slick tyres. We are still waiting until the last July team test when we will get the final specification of those tyres. Some of the main car lay-out will have to be delayed a little longer but we have done quite a lot of work. At the moment we are juggling that balance between the 2008 car development and 2009 and certainly where we are in the championship, and as David says, we are in that ugly area where a small performance improvement can give you help to get that one or two points. We do certainly have to divide out time as efficiently as we can between the 2008 championship, trying to turn an equal fourth place into a secure fourth place, but at the same time not penalizing ourselves for next year.


Q: As far as you are concerned are the regulations for 2009 perfectly clear?

GW: I think on a technicality the final things we have agreed in the last Technical Working Groups have to go before the World Motor Sport Council which I think is on 30 June but to all intents and purposes, as far as I understand, the regulations are fixed for 2009.

The conference was quite informative. Some questions were asked from the floor. F1 people were all in readiness. For detailed information check out the reference below.


Reference:

http://217.204.13.141/mediacentre/Press_Releases/FIA_Sport/2008/June/030608-04.html

http://www.formula1.com

Posted by Julie Andguladze
A multi-faceted business partnership of Tribold and global IT services leader, Patni Computer Systems caused Patni integrate Tribold’s Product Portfolio Manager™ (Tribold PPM) into Patni atoms™, which is an integrated business process platform for telecoms and media service providers.

The new initiative resulted that Patni will take advantage of Tribold’s expertise in software solutions, reselling these as well as building enhanced delivery capabilities around their core offerings.

AVP Marketing & Strategic Alliances, Patni Computer Systems, Raj Badarinath, said: “A single product catalog is now an essential part of any Communication Service Provider’s ideal infrastructure and therefore is an important element of Patni’s atoms™ offering for the communications industry. We’re only interested in working with best of breed solutions and it was clear to us that Tribold PPM is a good fit.”

Tribold’s CEO, John Rainger, , added: “Patni is a company known and respected for delivering IT services across numerous market sectors. That it has chosen to partner with Tribold as a central element of its offering to the telecommunications industry is an endorsement not only of our solutions but of the increasingly significant status of effective product portfolio management within the CSP’s business and operating environments.”

The purpose of the product is help accelerate business transformation programs and enable quick time-to-market for new services.

References:
http://www.sourcewire.com/releases/rel_display.php?relid=izAgg
http://www.tribold.com/
Posted by Julie Andguladze
Everybody should notice that there is an explosion in social media content in acknowledgement of its rapidly growing importance as a key channel of influence. It is always interesting what these sources of information say about this or that product or service.

Netemic, a UK media software company, in partnership with the Public Relations Consultants Association now recomends iFeed, Netemic’s automated online social media monitoring tool, to its members made up of over 140 PR consultancies.

And what does the social media tool offer?

Real time measure of brand awareness
Consumer sentiment
Allow users to filter through internet “noise” to effectively track comment, opinion and breaking news.

Andrew Orchard, Netemic’s CEO, said: “We are delighted with the PRCA’s endorsement of iFeed. It is clear that PR now extends beyond traditional media and insight into the digital world offers great value to any brand. The PRCA has firmly established its credentials at the forefront of the industry by recognising the importance of the blogosphere to brands in the contemporary media landscape. We hope that, with its support, iFeed will take its place as an industry benchmark product for the monitoring of social media.”

Real time scours of blogs, forums and consumer sites give opportunity to discover content matching companies, products and services. The content is dynamically interrogated by age and relevance, can be clipped, annotated and delivered direct to anyone with web access via iFeed's Clipstream viewer. It is one of the unique republishing tool that creates a dedicated hotline between Agencies and their clients anywhere in the world.

According to the SourceWire, the use of this tool cost £495 per month for three months but members who continue with the service will be offered their first five licences at £150 each per month, or half the usual price.

Francis Ingham, Director General of the PRCA, said: “Social media has huge implications for brands. At the very least companies should be monitoring what is said about them in these uncontrolled and uncensored environments to ensure they are able to anticipate potential issues. More proactive companies will see the ability to monitor unconstrained influencers as an opportunity to improve their products and services. iFeed makes these processes much easier.”

References:
http://www.sourcewire.com/releases/rel_display.php?relid=iEzLm
Posted by Maka Asatiani
How do you think which is the leading company in TV production industry? I have been thinking about it since my father decided to buy a new one. At least TV is one of the most demandable family technology attribute; evening time spent near the TV box givs you relax but remember “do not get addicted!”, It’s an owful watching TV and snacking all day long while human body gets older and crumpled – I think an example below is enough to rid all disasters about your home TV net.

According to reviews.cnet.com the list below represents the best of the best. Hight rating and hight prices balance each other and no problems if your pockets are empty you may easily get a credit, trust me it’s worth it. At least it seems to be better than new eyeglasses bought after 7 month since TV box appeared in your home.

1) Pioneer PDP-5080HD

2) Sony KDS-55A3000

3) Sony KDL-46XBR4

4) Samsung LN-T4681F

5) Samsung PN50A550

6) Samsung LN-T4671F

7) Samsung FP-T5084

8) Panasonic TH-58PZ700U

9) Panasonic Viera TH-46PZ85U

10) Panasonic TH-50PX77U

11) Samsung LN32A450

12) Panasonic TH-42PZ700U

13) Samsung HP-T5064

Check out in details - http://reviews.cnet.com/best-hdtvs-overall/

Wish you make a nice choice.

Posted by Natuka Asatiani
Since its founding in 1979, Nickelodeon has developed many good-for-you programs, aimed at spurring kids' education and development. SpongeBob is not one of those shows. But it's the most funny, surreal, inventive example of the explosion in creative kids' (and adult) entertainment that Nick, Cartoon Network and their ilk made possible.

SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. It is one of Nickelodeon's Nicktoons and is currently the most watched show on Nickelodeon. SpongeBob is now broadcast across the world. It was created by artist, animator, and former marine biologist, Stephan Hillenburg, and is produced through his production company, United Plankton Pictures, Inc.

SpongeBob is one in a long line of cartoons that is designed to appeal to adults as well as children. This has a lot to do with the absurd way underwater life and situations are represented, and with the situations, references, and words used, which younger viewers might not understand.

The show is set deep in the Pacific Ocean in a city called Bikini Bottom. The inhabitants of the city include SpongeBob SquarePants, a square yellow sea sponge who lives in a pineapple; SpongeBob's pet snail, Gary, who happens to meow like a cat; Squidward Tentacles, a grumpy neighbor who lives in a Moai (an Easter Island head); SpongeBob's best friend Patrick, who lives under a rock; Mr. Krabs, SpongeBob's boss and owner of the Krusty Krab; Plankton, owner of the Krusty Krab's rival restaurant, the Chum Bucket; and Sandy Cheeks, a sea-dome-dwelling squirrel.

Jellyfish buzz and sting like bees, worms bark like dogs, scallops act like birds, and SpongeBob talks on a "shell phone" and eats "sea-nut butter." Under sea puns bubble up throughout the program, even as life underwater seems very familiar to life above.

SpongeBob gives us funny mood and many smiling faces. He may not has a spine, or much of a brain, but he's all heart.

If you are a fun of SpongeBob SquarePants you may also visit its fun club on http://spongebob.net/.

Posted by Julie Andguladze
Competition brings out the best in products and the worst in people. These two words standing together almost always is associated with competition. According to David Sarnoff’s saying: Competition brings out the best in products and the worst in people. Lets discuss the “best” and leave the “worst” for the other time. David Sarnoff’s saying is enhanced by the New Internet TV Research that Found that the PC has become the 2nd TV.

Matthew Halfin who led the study for co-author Simply, said: ‘The middle class study has been reborn as a US style ‘den’ where viewers displaced by a partner or child are escaping to indulge their personal interests. Instead of watching soaps under sufferance they are seeking out what they really want to watch online.’

The research of Simply and media boutique Work Research used an in-depth qualitative study methodology. Director of Work Research, Justin Gibbons said: ‘This is the first serious attempt to unpick the complexities of the new online video ecology and explode the misconception that all that’s on offer is homemade comedy and soap catch ups.’

According to the SourceWire Key FIndings are as follows:
- The PC is taking over as the ‘second TV’ in the home
- Online video viewers are thoroughly mainstream with no evidence of users being overly ‘techie’ or interested in very niche interests
- There is more to online video than comedy snippets and TV catch up. Three distinct categories of online content emerging which have been characterised: Snippets, Boutique and Catch-Up. Each is being viewed in a different way.
- There is an ‘Apex of Attention’ where needs based viewing meets relevant advertising.
- Viewers accept advertising in exchange for ‘free’ content as in traditional TVPC provides with more comfort rather than TV.

You watch, find out news, and to be more precise world news, events, talk to friends, have fun ... and through these processes the World Wide Web video advertising plays great role and is one of the effective one.

Online Video Content is categorized as follows:
Snippets
• Short form; from 5 seconds to 5 minutes
• Amateur content
• Social; shared, forwarded, watched with friends
• Mindset is experimentation, discovery, entertainment
• Anytime media – work, home, mobile

Boutique
• Mini videos; from 2 to 5 minutes
• Independent professional content
• Privately consumed; cult, niche, obscure, watched in private
• Mindset is task based
• Evenings, weekends in home Catch-up
• Longer form; from 5 minutes to feature length
• Professional/owned content
• PC becomes 2nd TV; private, comfortable, relaxed
• Needset is functional/convenient
• Peak time in home

The full research will be available to access from 27th March 2008 at http://www.ignoreatyourperil.com/.

References:
http://www.sourcewire.com/releases/rel_display.php?relid=iTTiT
http://www.ignoreatyourperil.tv/
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Posted by Maka Asatiani

Ever wish you could catch up on your favorite TV programs while on the go? If you reside in a country that supports GSM 900MHz and 1800MHz bands, the TV Phone V10 from Brando ought to be able to do the trick without any fee. That kind of phone is very convenient for those who work under high job pressure or who is simply TV adopted.

At $305 a pop, this handset comes across as expensive when compared to other more established brands, but it looks set to remain an Asian-only cellphone as I can't see Nokia, Samsung, LG, Motorola, HTC, iPhone, or Sony Ericsson owners ditching their respective brands just to pick this up for its TV function.

I’m not going to write about TV Phone too much, it is not a new innovational product, but I have to admire that it helped me a day before I decided to write here about it.

Reference:

http://mobile.brando.com.hk/prod_detail.php?prod_id=01861&dept_id=090&cat_id=0687

Posted by Maka Asatiani

The question we all start to ask is who will be the presidential candidate’s running mates. Former Florida Senator and author Bob McKnight offers insight on this very important question.

On the Democratic side, all sides are involved in a Clinton-Obama or an Obama-Ticket. This writer has previously opined on the national appeal of New York Mayor Michael Bloomberg for president, who probably continues to watch from the sidelines with great interest. When the Mayor recently announced that he would not be a candidate, it was reported that Senator Obama called him personally shortly thereafter. Wouldn't you like to have been a fly on either of their blackberries? If we begin connecting those dots, we gravitate toward the following possible conclusions:

1. Senator Obama is the most exciting national candidate in recent memory, among Democrats, Independents, and even many Republicans.

2. With his experience sometimes in question, thanks to the relentless attacks of his opponent, Senator Clinton, Obama would be well served by selecting a strong running mate, as well as an experienced and tested inner circle to respond to any reservations about his alleged lack of experience, especially in foreign affairs.

3. Earlier this writer outlined the many reasons why Mayor Bloomberg was such an attractive national candidate for president, among them: the research (including a reported personal discussion with his friend, Senator Joe Lieberman) his seasoned staff had completed on a national candidacy, his enormous personal wealth, his personal and professional attributes, his track record as the Mayor of the largest city in the country, and his continuing access to the world's largest media markets. None of those reasons are any less important today, regardless of the position in question.

4. In my new book, The Golden Years (Sentry Press), I volunteer to the reader five names of individuals that would have made great presidents, three of which have impeccable foreign relations traditional, former Senator Sam Nunn (D., Georgia), former Congressman Lee Hamilton (D., Indiana), and sitting Senator Richard Lugar (D., Indiana). Reportedly, all have a relationship and mutual respect with Senator Obama. Please note there is a bi-partisan appeal among the three as well. This writer singled those three individuals out based upon their experience, respect, integrity, and reputation as solid Americans, and oh yes, they each have demonstrated the ability to generate political support in this country.

So, connecting the dots, a presidential candidacy of Senator Obama as president, Mayor Bloomberg as his vice-president, and Senators Nunn, Lugar, and Congressman Hamilton filling the critical senior foreign affairs positions of say, State, Defense, National Security Advisor comes to mind. Now let’s stand back and analyze the connected dots: you have the excitement of a afro-American candidate with superb academic credentials and extensive domestic policy experience, and a running mate that could step into the presidency without missing a beat. If that combination might be short on foreign policy experience, enter our three heavy weights of Nunn, Lugar and Hamilton. I might add that since the markets are a bit tense as of this writing, Mayor Bloomberg could add double duty with his calming influence on Wall Street. Perhaps the rounding out of this "Dream Team" could occur with the selection of a major Republican politico like Senator Kay Bailey Hutchinson (R., Texas) to a major domestic policy appointment. Obviously, there could be more members of the Dream Team, but for this writer, the combination of the connected dots of Obama, Bloomberg, Nunn, Lugar, Hamilton, and Hutchinson could go a long ways to eliminate the memory of a less than perfect presidential campaign in 2008.

Reference:

http://www.strategicvision.biz/

Posted by Julie Andguladze
CREDITZ(R) Digital Currency System that uses IBM's latest database and infrastructure technology is the unique global payment, marketing and loyalty that announce the signing of a licensing and marketing agreement with iNowTV.com. According to the Digital Games Developer, iNowTV.com provides a new 24/7 Media Outlet where television and the internet converge. The features are streaming, unfiltered news, weather, sports, and iNowTV original content.

The main goal of this initiative is to provide the CREDITZ promotional digital currency and micropayment alternative for iNowTV's advertisers. It increases revenues for iNowTV as an agent for the CREDITZ system.

iNowTV accepting CREDITZ as a form of online and mobile micropayment, pays its customers CREDITZ for purchasing merchandise and other marketing behavior.

Accirding to the Game Developer, David Vaters, President and Chairman of CEO America, Inc. stated: "We applaud iNowTV for stepping out of the traditional broadcast model to report unfiltered news without the spin," "Using the CREDITZ system to demonstrate iNowTV's commitment to provide real added value to advertising clients is the future of the advertising industry and we are excited about demonstrating for the first time the ability to pay viewers to watch TV commercials."

Paul Hastaba, President of iNowTV adds: "CREDITZ has a unique system that combines micro-payments, loyalty and marketing capabilities that can demonstrate iNowTV as an innovator in the online broadcast community," "We are excited about the potential impact CREDITZ will bring to our emerging broadcast network and we believe that our viewers and advertisers will quickly realize the value of CREDITZ Digital Currency."

According to the results the new product may cause the provision of another way of monetizing the content that is so much segmented and demands different attitudes, different interests and lifestyle. The main purpose of this product is to make communication between advertisers and viewers.

Reference:

Posted by Julie Andguladze

Are you in need of high level strategic information? "BuddeComms USA Annual Publication, 2008 USA Telecoms, Wireless and Broadband provide market analysis. According to the Business Wire that cover the following issues emphasize bellow mentioned items:

· Forecast growth in select telecommunication markets.
· The emerging trends and convergence in the USA voice, broadband and digital TV sectors.
· How the USA is faring in terms of global broadband development.
· The current and emerging broadband technologies and their long-term projections.
· The growth of wireless voice and data and the deployment of 3G and 4G technologies.
· Key information on the major telecommunication operators.

The above mentioned aspects and technology issues are too intensively covered in media sources. Even the variety of media channels indicate about those changes that are already noticed by the professional specialist. The convergence process plays very important role in developing the field of digital TV, telecommunication services.

The way telecommunication is developing nowadays is mostly determined by several reasons. The first of those reasons is the Internet. It continues rise and on the basis of the rise, share of online advertising and e-commerce increase.
BuddeComms USA Annual Publication, 2008 USA Telecoms, Wireless and Broadband provide market analysis provides overviews and statistics on the US fixed-line, wireless and broadband markets including their sub-markets such as DSL, cable, FttH, wireless broadband, utilities broadband, the Internet, VoIP and IPTV.

According to the RESEARCHANDMARKETS Report showed:
· Telecommunications industry growth - around 8% -$1 trillion (2007)
· Telecom service revenues - $458 billion, 31% - wireless service revenue.
· Traditional fixed-line customers drop - around 10% in residential wireline accounts.
· Cable VoIP - growth rates around 75%.
· FttH deployments growth over 110% per annum by late 2007.
· Broadband subscribers growth solid.
· DSL subscriber growth.
· WiFi’s growth as commonplace in the USA during 2007.
· The US wireless industry - 83% subscriber penetration by early 2008.
· Data service revenues - 18% of total wireless service revenues in 2007 (4% in 2004).
· Increase of convergence among services and devices.
· The growth of VoD services - 45% of all cable subscribers utilised VoD.

Posted by Julie Andguladze
According to PC WORLD the spam message tricking the users interested in Hillary Clinton’s campaign speech appeared on Thursday. Doug Bowers, Symantec’s senior director of anti-abuse engineering, says that “It is the first time we have seen the spam like this targeting Hillary Clinton.”

The victims of the trick download a Trojan to their desktops thinking they are provided with the speech, the purpose of that is sending more and more spams.

According to Symantec the only other candidate being abused for malware purposes in this way is Ron Pau. Neither Barack Obama nor John McCain have had names exploited by Malware.

NETWORKWORLD estimates it as software designed to damage or infiltrate an operating system without the owner’s authorization. These might be computer viruses, adware, Trojan horses.
Posted by Maka Asatiani
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.

Each of the four companies - the Tribune Company, the Gannett Company, the Hearst Corporation and The New York Times Company - is transferring a portion of its online ad space to quadrantONE, a new company that will be announced Friday.

The purpose of the joint venture, which will be based in Chicago and will hire 17 people, is to let national advertisers place ads on local Web sites with a single phone call. The sites belong to papers like The Los Angeles Times (which is a Tribune property), The Des Moines Register (Gannett), The Houston Chronicle (Hearst) and The Boston Globe (The New York Times Company).

Some of the companies’ flagship sites, however, will not be included, because they are not considered local. These include the sites of USA Today, a Gannett paper, and of The New York Times and The International Herald Tribune, which are owned by the Times Company.

In total, quadrantONE will be able to reach about 50 million unique visitors a month, its executives said, citing Nielsen Online data.

The effort is at least the third in the last decade involving major newspaper companies joining forces to sell online ads. But quadrantONE comes as newspaper companies are being wooed by companies like Google, Microsoft and Yahoo, which would like to sell premium ads on the newspapers’ sites.

“We want to control our own destiny,” - said Lincoln Millstein, senior vice president for digital media at Hearst Newspapers.

Executives involved said the newspaper companies understand the local market better than Google, Yahoo and Microsoft and can best help national advertisers place their messages on local sites.

But not everyone agrees.

“I don’t think the alignment of newspaper companies will solve the issue,” - said Shar VanBoskirk, an analyst who covers online advertising at Forrester Research. “They need that alignment with a technology company that will bring them the set of skills that they need to monetize their content.”

Several of the newspapers involved in quadrantONE are part of Yahoo’s newspaper consortium, which provides advertising technologies and sales, and all of the companies are partial owners of the Newspaper National Network, a network that allows national advertisers to place ads across thousands of papers’ print editions and, more recently, Web sites. The companies were also all part of the New Century Network in the late 1990s, which failed.

Executives at the newspaper companies said quadrantONE will fare differently because it will have a central repository of advertising inventory, and thus will not have to call the newspapers individually to fill each order.

The group is inviting other newspapers to submit ad inventory, though not to join as owners.

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Posted by Julie Andguladze
Snapbomb that provides products to help companies become better at buzz marketing; that’s solution is the most effective and easy to use platform for managing "buzz" and "word of mouth" marketing in existence today developed the most advanced system to connect advertisers with bloggers. On the way of accomplishing aims Snapbomb announced the launch of the Snapbomb Buzz Marketing Suite live to the public. The marketing suite is the tool that provides buzz analytics along with a fully automated marketplace connecting bloggers and advertisers.

According to PRWEB "Blogs are becoming the primary source of information for the Internet generation. Snapbomb allows me to create campaigns similar to Google Adwords and track the success through their buzz analytics features," said Nikolas Wekwerth, VP Sales & Marketing at db4objects. "It is a great new way to spread the word about our product to a relevant and targeted audience."

The initiative aims to make it easier for both sides to take benefits from each other. Nowadays the specifics of advertising are reaching targeted audience and bloggers with different focuses, directions and serving segments match the interest of their blog community become important source for the advertisers. As it is mentioned at PRWEB “Snapbomb's Buzz Analytics tracks the response to the campaign and gives immediate feedback on the buzz effect. The product is the first in the industry to deliver a completely automated process for managing and tracking buzz marketing campaigns.”
Snapbomb leverages unique algorithms give opportunity to establish the value of each blog according to the blog's quality, expertise, and the audience size and reach. This tool guaranties fair choice among blogs and fair compensation of bloggers.
Posted by Julie Andguladze
The British Broadcasting Corporation that operates several television networks and stations and Myspace – social networking website that offers an interactive, user-submitted network of blogs, friends, groups, photos, personal profiles, music and videos internationally are expected to announce partnership with each other. Myspace that is part of News Corporation admits that the benefits of the companies will be shared revenues taken by advertising.

For the broadcaster it is a very good opportunity to expand the quantity of users who will share the content. Quantity is the leading factor in the business agreement where the revenues are totally depended on advertising. Though only the quantity is not guarantee of success, quality of quantity plays great role, too. But there hardly one can find a person who will not be able to get interesting information on BBC. Even though development of technology brings new opportunities and availabilities.

According to BBC there are seven genres on the BBC's MySpaceTV channel: Comedy, Weird and Wonderful, Sci-fi, Drama, Famous Faces, Top Gear and nature channel Love Earth aiming to rise benefits mutually.
Posted by Julie Andguladze
Political Base that features ranging from serious blogs and a variety of YouTube videos represents the political forum. The site gives visitors availability to contribute to the site with the possibility of modifying content.

Creation of the site was the idea of Mr. Bonnie. This is probably caused by his appreciation of politics. The site provides the information that might be useful for those who are not much educated in politics and for those who have great interest, too.

According to Political Base, the site and all the members of it express their gratitude to Mark Nickolas of Bluegrass Report fame to join them He has made a major impact on the tone and quality of our editorial and community contributions, he has built an editorial team that will help him carry out his campaign to fix an American political system that is broken. The future plans of the site is to continue to improve site and up their coverage.
On the top right edge of the site the users can match themselves to the candidates. The site might appear one of the very good source for the advertising.
Posted by Maka Asatiani
Federal regulators said they will try again to test prototypes on Jan. 24 for transmitting high-speed Internet service over unused television airwaves.

Late Thursday, the Federal Communications Commission said the devices — developed by Adaptrum Inc., Microsoft Corp., Motorola Inc. and Philips Electronics North America Corp. — will be tested in laboratory and real-world conditions.

The agency said testing will take three months and issue a report about six weeks after the testing ends.

Last year, a high-technology coalition — which includes Microsoft, Philips, a division of Netherlands-based Royal Philips Electronics NV, Google Inc., Dell Inc., Hewlett-Packard Co., Intel Corp. and EarthLink Inc. — submitted prototypes they said could transmit broadband Internet service over unlicensed and unused TV spectrum, known as "white spaces."

The coalition — which does not include Motorola and Adaptrum, a Mountain View, Calif.-based startup — says using white spaces could make Internet service more accessible and affordable, especially in rural areas. However, television broadcasters and the wireless microphone industry say such devices could interfere with programming.

Initial prototype testing failed. In July, the FCC gave a failing grade to Microsoft's prototypes, saying the devices did not reliably detect and avoid TV programming signals and could have caused interference.

Two weeks later, though, the agency said one of the Microsoft-built devices was broken, accounting for the failed results. A duplicate Microsoft device sent to the FCC was never tested.

At the time, the coalition also said a second prototype Philips developed was able to detect TV and wireless microphone signals, but only in a laboratory setting.

If the tests are successful this time and the devices are approved, the coalition plans to introduce commercial devices for sale after the digital television transition in February 2009.

"It seems to me this timeline is reasonable and could lead to a final decision by the end of the June," - said Scott Blake Harris, who represents the coalition.

Posted by Julie Andguladze
Social Media that comprises in itself social advertising, blogs, video sharing, virtual reality social networking, social shopping game sharing livecasting, and not only, is the democratization of information. Social Media users are also called “wisdom of crowd” and serve to connect information in a collaborative manner.

During the last year the rise in social media was vivid. And the new year also promises changes and these changes definitely effect the increased utilization of social media that will have its impact on business.

Strategy Director across the beyond analysis group and responsibile for developing key client and data propositions Beyond Analysis, Will Beresford identifies 10 trends in social media and business for 2008. These are:

1. Traditional models for consumers to research a product or service will begin to be fundamentally changed by Social Media

2. The growth in data and content created by the social media will also bring change to the traditional search models

3. Likewise traditional models for businesses to research their consumers will fundamentally change

4. Customer feedback and the social network will overtake price, and in some cases brand as a major factor in online purchase decisions

5. The data generated from Web 2.0 will be increasingly important to all organisations, not just to web based businesses

6. The interest in large social networking sites as the next best thing in advertising will fall away as quickly as it has arrived

7. Many agent-based, or middle- man, businesses will find it increasingly hard to justify their existence

8. Official news will be increasingly contextualised by consumer opinion and it will become harder to discern the difference between real news and opinion

9. Further lapses in data security within the public service will see to it that the ID Card scheme will die a death this year

10. At least one major multinational will suffer a hugely damaging exposure for lapses in customer data and personal security.

According to the social media it is expected that all the various social media sites will have more than 230 million members for the next year. That number is predicted to grow until 2009, with a leveling off on the number of new members expected by 2012. The combined revenue from these sites, which in 2007 reached almost $970 million, is estimated to balloon to a whopping $2.4 billion by 2012.
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