Saturday, November 3, 2007

How to Sell Ourselves to Advertisers?

Are you taking part in social networks? Do you write blogs? Or just send mails? Are you interested how much does your work cost? To get answers to these questions and know the value of your work, one should calculate it. But how?

Egalitarian social networking site Weblo, which is designed on the principle that those who take part should also profit, champions the cause of the individuals in ensuring that income is distributed fairly in the world of internet, has two new features to prove that it’s on the side of the consumer-generators providing two services:

Calculate Your InterNET Worth that uses a formula to put a monetary value on digital assets.

Weblo’s Ad Network matches potential advertisers, who specific demographic, geographic and content requirements, with suitable individuals, who have advertising space allocated on.

As the founder and CEO of Weblo said: “There has been much debate about whether it’s right that the owners of what are typically web 2.0 companies, should profit from what is essentially other people’s work. Of course, these sites and services provide a vehicle for people to come together and interact but most of the useful content, i.e. the hard work, is done by the individuals contributing. We think it’s only right that some advertising revenue goes back to those who make it worthwhile for the advertiser to be there in the first place.”

The Costs for advertisers can be as low as £2.50.This year alone user-generated content will generate advertising revenues of nearly £2.5 billion and this is predicted to top £2.1 billion by 2011.

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