An unprecedented 4 fold increase was noticed at the online dating web site PlentyMoreFish.com. The main reason of this is evaluated by co-owner and manager of PlentyMoreFish, Steve Moylan, as it was a reaction to the credit crunch. “We have not undertaken any unusual marketing activity during the period, nothing that we were not doing in the months before this sudden increase in interest in our site. We have come to the conclusion that people are looking for other ways of meeting other people that do not involve going out on the town every night.” So what did PlentyMoreFish.com think was driving this increase in members? “Well, if you think about it, the credit crunch is going to be having the greatest effect on single people who live alone or with children, making them think harder about how they socialise and spend their ever more limited fun money. Online they can search for and chat with other people in their area and make a date for the weekend, reducing the amount of money they have to spend going out to find a date in the first place.”
References:
http://www.sourcewire.com/releases/rel_display.php?relid=39443&hilite=
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