Tony Hayman, a film editor, stated in a recent New York Times Article entitled, New Math for Men: Subtract Just a Little Gray that "In my business, if you're over 40, you're too old," Nothing strange there. In a society driven by appearance, the way you present yourself has a lot to do with how far you move ahead in work and relationships.
"Men color their hair for two important reasons; the boardroom and the bedroom," says Chad Murawczyk, founder of MiN New York, a jet-setting brand producing professional-grade lifestyle products for men and women. "It comes down to the way you present yourself; marketing is perception."
In the highly competitive world while some younger men wear glasses to come across as more intellectual and mature in the workforce, older men are looking to regain their edge through working out, a stringent grooming regimen and yes, even coloring their hair. But the question is if men would like to spend hours in the salon.
"I work with Wall Street executives, entrepreneurs and CEOs; men who understand the value of a well tailored suit, clean shaven face and trimmed head of hair," says Salvatore Fodera, the founder and owner of Salon Fodera located at the St. Regis Hotel in New York City. "They also understand the value of a minute." Time is just money, and MiN New York, a division of SalonClick LLC, knowing that time is really money, presents ProColor and COLOR Touch up
According to a verbal survey that was conducted by volunteers at the America's Beauty Show in Chicago in 2008, 8 out of 10 Professionals prefer ProColor by MiN New York over Redken's CAMO. "In the end the world doesn't need more products, it needs better ones," says Murawczyk. MiN New York will keep you looking your best even when the economic situation appears gray.
References:
http://www.MiN.com
http://www.minnewyork.com/COLOR_DEMO.html http://www.prweb.com/releases/2008/7/prweb1143894.htm
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