Red Or Green?

Ecology the field that needs to be protected the most in theworld in order to save the world, was the main issue for GreenRoad Technologies that is a world leader in driver safety technologies. It’s initiative aims to improve driver safety and reduce CO2 emissions.

According to the SOURCEWIRE, PHS Datashred provides a secure collection and confidential shredding service across the UK. The cooperation of GreenRoad and PHS Datashred covers a three-month trial of Safety Center in 20 London-based HGVs and LCVs in the spring of 2008. GreenRoad demonstrated a 33% improvement in safety and a clear reduction in fuel consumption and CO2 emissions.

“Our drivers are the lynchpin of our business and their safety is always of paramount importance to us. We were already motivated to find new ways to reduce crashes when we came across GreenRoad. With the rising cost of diesel, GreenRoad’s ability to reduce fuel consumption and associated CO2 emissions sealed the deal for us,” said Ian Walsh, National Transport Manager, Datashred Division, PHS Group. “Only GreenRoad Safety Center is proven to offer the analysis, feedback and incentive programme to positively impact driving behaviour.”

As for the GreenRoad Safety Center it rates driving skills without invasion of the driver’s privacy or tracking their location. An in-vehicle sensor that is in more than 120 countries collects information and analyses to give the driver feedback about their driving and the areas that need improvement.

The results show that GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 65 percent. “PHS Datashred takes its responsibilities to its drivers very seriously. It has always strived to improve road safety and the installation of GreenRoad boosts its efforts dramatically,” said Aidan Rowsome, vice president, GreenRoad EMEA. “We believe that PHS Datashred has the potential to set the benchmark for safety for lorry and van fleets moving forward.”


References:
www.greenroad.com
http://www.sourcewire.com/releases/rel_display.php?relid=40417&hilite=