Tuesday, August 26, 2008

Centralize Email Marketing

Seems that TailoredMail has not attracted attention for the first time for the TailoredMail Connect, as it is the award-winner of two of Microsoft's "Best Practices" awards. But the new product introduced a new feature that gives dynamic content a whole new meaning.

According to the PRWEB the combining corporate content and control, together with the personal touch of the salespeople closest to the customers, clients are quickly realizing the benefit of delivering 'connected' newsletters and seeing a dramatic increase in response.

Through TailoredMail, clients will be available to create emails that integrate corporate marketing with their sales team for a true 'connected' solution. The main thing that is possible to do by TailoredMail is its feature more attracting as it can integrate APIs into the mix, the result is that CRMs automatically link to the system to send messages back-and-forth for uploading new user/data info.

"These campaigns have strengthened the relationships between our sales team and their customers, and have drastically improved open and response rates - primarily because of the high recognition and personalization of the message," said Alison, Fortune 500 Bank.


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