Use the Online Tool to Calculate the Financial Impact of Slow Web Site Performance

In the highly competitive world of modern information technology, the most important thing is to monitor and follow this competitive market environment. Among factors influencing your business today are technology, demographics, government, culture and economics. Each of these factors has their effects on the service or product we produce. Each of them are equally important, but when you already have your business, producing product or offering service, anyway you have a web site, the visibility of which on some level determines your success. Among high quality content that brings the right visitors, converts them to a customers, and provides positive experience in order the customers to become buyers of the product or service, the speed of page load appears to be very important.

It is not news that web site performance directly impacts customers' satisfaction. Seems that the load speed influences on the visitor as according to the COMPUWARE, in research conducted by the Aberdeen Group for Gomez and by Forrester Research for Akamai Technologies, Inc., one can see that:

• Even a 1 second delay causes customer loss—reduces conversion rate by 7 percent
• 1 second delay also decreases customer satisfaction by 16 percent
• 47 percent of consumers expect page load times of 2 seconds or less
• 79 percent unlikely to return and buy again if dissatisfied by site
• 44 percent will tell their friends about dissatisfaction with web site

To avoid this obstacle the Compuware created F.A.S.T. Calculator. As mentioned at COMPUWARE, it offers an overview of how technical issues affect revenue stream, customer satisfaction and business success.

If you decided to try and calculate your web site’s loading speed then it is less time and money consuming than dealing with the low speed load results.

There are 8 easy steps to fill in and the F.A.S.T. Calculator shows the results. In case you don't know web site response times, you can use our Instant Test function.

The questions are as follows:

What industry are you in?
How many people visit your site monthly?
What is the average number of ads that you serve to each visitor?
What percentage of your ad inventory do you sell directly?
And at what rate?
The remainder of your inventory is sold through a third-party or ad network:
And at what rate?
How many seconds does your home page take to load?

References:
http://cut.io/gAMY

Photo Source:
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