Android Vs iOS 2014: The Differences Speak For Themselves

When shopping for phone or tablet consumers will have a variety of choices that would determine which brand which model they will choose. Things like price, size and brand are rifling through a customer's had with her shopping for their device.

One of the larger deciding factors between choosing a specific phone or a specific tablets, is the device is operating system. The two main sources in today's market place for mobile devices is between iOS and Android. What I'll try to do in this article is to outline the major differences between both of them and how each difference can be a strength and also a weakness. This wills hopefully your first time buyers a good overview of which operating system is best for them.

Android is the chief operating system for variety of smartphones are manufacturers like Samsung and LG at HTC is owned by Google and its applications are mainly dealt with through the Google Play Store. IOS is the chief operating system for apples mobile devices which include the iPhone, the iPod Touch and the iPad and the recently-released iPad Mini. Its major app distribution framework is done through its App Store, the largest on the market.

App Store
The Apple App Store is by far the largest on the market. Lion's share of apps are dedicated to iPhone what is the introduction of the iPad and 2010 has been a steady increase the fraction of apps available for the iPad. Well Apple has dominated in in the amount of apps, Android is steadily catching up. So much so that it is much more difficult to find an app on the App Store that doesn't have an equivalent for the same app on the Android store.

Specific decisions for specific applications specific apps may be a deal breaker for some customers choosing between the two. Apple specific apps like Face Time and iMovie might be the reason why some customers choose the Apple ecosystem. It can be said that there are much more apps found in the Apple App Store that are not found in the Android App Store. Inversely, there are not many apps in the Android App Store that can't be found in the Apple App Store.

Design Framework
One design element that is true for Android when compared to Apple is that Android follows a much more open operating system. What this means is that anything really goes in terms of how are user will go about using an Android app. Compare to Apple the user experience is much less unified across its App Store.
Within the Apple ecosystem users will be navigating and using apps in a very similar way. Apple has designed it to be this way. Its curated App Store favors apps which fall into its larger design scheme, and while different apps may have very different applications, users familiar with the Apple app experience will have a easy time navigating through all of them.

This is not a complete downside for Android. The open a nature of its operating system means that designers have a lot more freedom when designing apps dynamic features of applications can be implemented much more easily than apple's ecosystem.

This is why widgets, which are reusable elements of a graphical user interface, for example having your weather appear on the home screen, became much more popular and widespread on the Android operating system before they made their way to Apple.

One can argue that new breakthroughs on the mobile operating system platform will be much more likely to happen on Android as opposed to iOS due to its open nature.

What's right for the average consumer?
For average users the Apple learning curve is much lower compared to Android. Is this authors: humble opinion this is way too many things going on for Android for first time users to acclimatize to. Apples grid of applications is a simple way to navigate your apps and use a mobile device.

For users use to having at least one smartphone in the past Android is a very nice option because it has caught up to the Apple experience over the years. Users are freer to customize the user experience on Android and specific devices can be geared for user’s individual experience.

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Over the 2010-2012 period, a huge part of mortgage origination came from home patrons trying to refinance their current mortgages to profit from record-low rates and as well as from government-led initiatives. While the refinancing channel seriously drying up over subsequent months with very few mortgage eligible for refinancing still remaining, rates began rising towards the end of Q2 2013 because of which refinancing the mortgages no longer remained a profitable option for homeowners.

With the era of “easy refinances” in the past, lenders have started working to increase their purchase-mortgage origination. For example, in Canada, three out of five homeowners are saddled with mortgages. Historically, Canadians have been very practical borrowers, and the best indication of this is the mortgage-in-arrears statistics in Canada, which track the number of households that have not made mortgage payments in three or more months.

Statistics Canada found out that a significantly larger percentage of renters are overextended than homeowners in this country. That's one of the more noteworthy findings in its National Household Survey (NHS) data released this week. See mortgage rates in Canada online  for detailed information.

The Canadian mortgage market has changed substantially in the past 20 years: trust companies have been taken over by banks; small virtual banks have offered new mortgage products; and brokers now play an important role in matching borrowers and lenders. But in many ways it’s harder being a renter.

The government has changed mortgage requirements several times over the last few years which affect how people may qualify for government-backed insured mortgages. As the regulatory environment changes, banks in Canada continue to offer very competitive mortgage products and services to millions of Canadians.

Less than half of one per cent of all mortgage holders with the country's largest banks are in arrears. This number has been stable for more than two decades, in times of high and low unemployment, high and low interest rates, and a strong or weak Canadian dollar. The findings of the research conducted by The Bank of 
Canada  recently are consistent with a model where consumers have different preferences and skills when shopping and bargaining for a mortgage and where lenders maximize profits based on observing these preferences and skills. The results indicate that high-income borrowers pay more for their mortgages, as do loyal consumers, consumers who search less, and those that value large branch networks. However, the unobserved bargaining ability still appears to play an important role in determining mortgage rates.

Identifying the best purchasing opportunities in unpredictable markets can be quite challenging and requires a lot of time and informational resources. However, there are many services offering to complete the pre-investing work for you. May you be searching for a Delhi Mobiles or a vacation rental service, you no longer need to go out and do it physically, call friends and relatives, or other members of your reference groups for opinion and experience- these all can be found at once, and you only need a proper device with internet connection for it.

Despite many companies are offering paid assistance, there are free online platform of classifieds available as well, performing with the same success. For those who are new to the online trading or don't understand all the stock market jargon, these platforms boast with intelligent and intuitive features, keeping all necessary information handy so you don't have to painstakingly browse multiple windows and take well-informed and timely decisions effortlessly.

You could be anywhere, anytime and still manage to place your trades through the internet or by using, trade on phone facilities. With the three main advantages, including convenience, available information and reviews and wide price selection, there is no simpler alternative to solve the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you than doing it online. As mentioned above, one of the great benefits of online decision-making is the ability to read product reviews, written either by experts or fellow online shoppers, and these “consulting service” is completely free. Knowing that the reviews are provided by ordinary people, just like you, and are driven by the pure experience, and not the economic benefits, makes them more credible to the reader’s eye.

 In addition to online reviews, peer recommendations on online shopping pages or social media websites play a key role for online shoppers when they are researching future purchases. The fact that  40% of online shoppers indicate that they would not even buy a thing without consulting online reviews first, the free online platform of classifieds have definitely moved to the next level.

As internet usage figures continue to rise, the internet is becoming increasingly important as a marketing channel. eMarketer, a market research firm that monitors digital media and internet marketing data, announced that digital ad revenues exceeded $102 billion in 2012 with this number expected to increase in 2013 and beyond. 

Digital marketing budgets in 2013

Following impressive performance in 2012, many businesses are preparing to increase their online marketing budgets in 2013. 

Market research firm ‘C.I. Marketing’ recently released a report stating that 35.7% of marketing managers at a number of large and medium sized businesses are planning to increase their online marketing budgets in 2013 compared to 10.8% in 2012. 

Naom Raz, C.I. Marketing’s owner, also stated that marketing budget allocations are being moved from traditional forms of advertising to direct advertising on social networks and other online advertising channels.

Social media

2012 was the year that social networks made their mark as effective marketing channels. Youtube, Facebook and other social networking sites experienced unprecedented success with many businesses eschewing traditional advertising in favour of advertisements on these social networking sites.

In their report, C.I. Marketing stated that social network spends increased from 28% to 38% between 2010 and 2012, a trend that is unlikely to reverse any time soon. The report also stated that, of the 42 managers surveyed for the report, 28.6% will be increasing their social network budget for 2013.

Pay Per Click

Another key marketing channel in 2012 was pay per click advertising, or ‘PPC’ for short. According to C.I Marketing’s report, PPC advertising accounted for 32% of online advertising budgets in 2012 compared to 21% in 2010. It’s likely that PPC advertising will account for even higher percentages of online advertising budgets in 2013.

Rising digital ad budgets

Less than 20 years ago, digital ad media budgets were non-existent. Today, online advertising accounts for one fifth of all marketing dollars. 

eMarketer expects this meteoric growth to continue unabated with double digital percentage increases in digital ad spends until 2015, at least. By 2016, eMarketer believes that online advertising spends will account for one quarter of all marketing dollars.

Unsurprisingly, eMarketer believes that most online advertising will focus on North America and Western Europe. These two areas already command the lions share of online marketing dollars with $168 being spent to market to each North American internet user in 2012 and $112 being spent to market to each Western European internet user in 2012.

eMarketer expects digital marketing to surge in Asia and Latin America in the future, too, with Indonesia, Mexico and India, in particular, experiencing a great deal of growth.

2012 was the biggest year for online advertising yet. As internet usage figures continue to grow, this figure will, without a doubt, continue to rise as increasing numbers of businesses make use of the new opportunities afforded to them through online advertising on social network sites and PPC networks. 

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Researchers from the QMUL Cloud Legal Project at the University of London recently shared their findings on the top issues of contention between providers and customers of cloud computing engagements. As enterprises speed headlong into cloud migrations, many of the trickier and complicated contractual and legal obligations are still being worked out. Although cost may be a major consideration in choosing your cloud provider, responses to the following questions are also important.

1. Who’s liable for damages?
Interruptions in service usually entails the right to be compensated for lost business. On the cloud landscape, however, providers mostly refuse to accept liability. Even large corporate customers had problems getting a provider to accept any monetary liability, which often turned out to be “deal breakers” in the end.

2. What about SLAs?
Service Level Agreements commit a provider to availability and performance levels, and are often negotiable through adjustments in pricing; the more you are willing to pay, the better guaranteed performance.

3. Does availability extend to data?
Cloud providers often emphasise how redundant and fault-tolerant their clouds are, but often fail to extend their guarantees to data integrity, and will not accept liability for data loss.

4. Where is the physical data storage location?
The European Union’s Data Protection Directive prohibits storing of data outside of the EU. Some cloud providers are unwilling to disclose their data centre locations, and there are also technical difficulties verifying where the data processing occurs even if they do.

5. How can I avoid lock-ins and exit when needed?
Some cloud providers are asking for huge early termination penalty fees, no doubt in order to offset upfront capital costs spread over the term of the contract. There are also limited “notice windows” for non-automatic contract renewal, so make sure these are not missed before the contract rolls over into another term.

6. Who maintains data for legal and compliance issues?
There hasn’t been much discussion around the need to retain data for legally required purposes, but this will become increasingly important in the future. How much assistance (long term data storage and data format exchange) cloud providers are willing to provide may be a differentiating factor in the future.

7. What happens when service offerings change?
Standard contractual terms drafted by cloud providers often give them the option to change certain or all contractual terms unilaterally. This may cause difficulties in adapting to new provider specific application programming interfaces when things change.

8. How are intellectual property rights maintained?
When cloud providers with system integration capabilities develop applications for their customers, one customers may demand intellectual property rights to these enhancements and deny the improvements to other customers who may be potential competitors.

9. What are the reasons for service termination?
Non-payment usually results in direct service termination, but more complicated cases involving complaints of one user against another for breach of intellectual property rights can also lead to termination. Providers also stipulate termination may occur for breach of acceptable use policies and any form of material breach. 

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