A week has not passed since eBay's acquisition of StumbleUpon and we have another one - FeedBurner has been acquired by Google. FeedBurner, a privately-held Chicago company that syndicates more than 700,000 bloggers and podcasters has been acquired by the search giant and after a week of speculation and rumor it is a fact now.
The amount of the deal was not disclosed, however a rumoured amount is $100 million.
If in eBay's case it was not immediately clear how StumbleUpon would be integrated into eBay, in FeedBurner-Google duet the synergy it is crystal clear. By acquiring FeedBurner, Google will be able to track and place ads on feeds that are processed through the FeedBurner system - a perfect combination. Add to this Google Analytics along with the Blogger service and you have a full circle.
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