I must confess. I'm collecting slogans. I'm mainly interested in corporate slogans. I think there is more in a slogan than it appears at the beginning. A slogan is a company's essential attribute and in my extremely unscientific research I've found out that almost every successful company has a cool slogan. Unfortunately the reverse is not always true. There are many unsuccessful companies with cool slogans.

Since I've been collecting slogans, I've read many of them. But the one that I've recently found out is one of the most weird slogans: BUSINESS NETWORKING THAT DOESN'T SUCK. It belongs to biznik. Agreed, the name is not less weird than the slogan. But behind the name and the slogan we see a rather interesting system.

biznik is a business-building social network for indie professionals. Tired of being alone in business? Welcome to biznik. From accountants to sex therapists you can networking with already registered 4,000+ members.

biznik tries to establish a new type of networking. The folks behind biznik refer to it as "radical self promotion because it’s not your typical me-first-take-no-prisoners kind of self promotion." In other words, collaboration rather than competition is at the heart of biznik.

While the major focus is on the USA, biznik has a growing member base in a number of other countries.

Well, the concept sounds interesting. However, as with many other Web 2.0 ventures and websites, it's not immediately possible to see tangible benefits delivered by biznik, let alone to calculate the ROI.

Anyhow, it's free to join. So, why don't you give it a try?