The world’s leading organization Ifra for newspapers and media publishing, cooperates with the Daily Telegraph, and aims to organize training to teach senior editors how to manage seismic organizational change.

Nowadays focus falls on managing fundamental changes in newspaper culture. As one can guess the future of newspaper is a bit cloudy. The decline in newspaper use is determined by the existence of such strong competitors as television and Internet, especially in developing countries. The 57th annual World Newspaper Congress, held in Istanbul in June 2004, reported circulation increases in only 35 of 208 countries studied. Internet competition decreases the use of clasified ads in the newspapers. The segment interested in jobs, cars has changed their address of searching the information from newspapers to internet. Even there are clasified ads in newspapers the user is more internet focused.

But whether the future of newspaper changes or not, the information and the articles published in the newspaper should be objective, ethical and in the public interest.
Randy Covington, director of IFRA's US Newsplex operation, told Journalism.co.uk: "I think it's probably a first for the US, we're taking some of the lessons from Europe and particularly some of the lessons and major changes last year from the Daily Telegraph, in London, and sharing those lessons with the US newspaper industry.”

The review of the newspaper development gives the specialists ability to study the issue deeply, find out mistakes, strengths and weaknesses of the newspaper. Training will be held by Infa in October and will reveal many innovative methods and practices. Covington adds: “They need to be broad, they need to by systemic and they need to be focused on the audience and not the newsroom."

The initiative of the Ifra will lead professionals to more objective, innovative, impartial and unbiased journalism that will be enhanced by good managerial skills of media managers.