Sahara Computers and Electronics Ltd. (SCEL) is the largest joint venture between Sahara India Pariwar (SIP) and Sahara Computers (Pty) Limited, South Africa (SSA) in India . It produces computers, laptops and peripherals.
Sahara Computers were first launched in 1997. It is distributed globally and “covers both established and emerging markets. The company is based in Johannesburg, South Africa and is the official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors.”

The new product that Sahara is going to launch is a new range of Sahara laptop and desktop computers.

The laptop screen of 15.4” wide is based on the power of Intel Core Duo Processor. “Weighing about 2.46 kg, the other features included are built-in high definition audio, inbuilt wireless card, super multi DVD-RW, wireless, LAN, HDD Access, Quick start buttons, and power button. With 8-cell battery that has a life of 4 hours, it's available with 3-year warranty and immediately available with Sahara dealers for Rs 35,999 (taxes excluded).”

Sahara Computers and Electronics Limited are going to make great investments and plan to invest around Rs 400 crores over the next 2 years. The main purpose is to reach the maximum of Indian market as the demand for the technology is increasing. By this investment, Sahara guarantees success on Indian market by 2007. SCEL chief operating officer George Van Der Merwe said in a statement about their plans: “The challenge that we take on is not only to compete within the existing space but to bring innovative products at aggressive pricing and combine this with unique marketing initiatives that will in totality lead to greater penetration of the product in yet untapped markets.”

The company is going to invest over Rs 100 crores to develop strong network that covers Indian market and create retail stores for the products.