LDA (London Development Agency) that has awarded 28 grants over the past 12 months under the Grant for Research and development scheme, awards Mediacells, a leading supplier of fact-based market insight for mobile and media industry.

The Mediacells is awarded for its innovative use of an exclusive annual research and development grant. The main reason for that was the use of the grant to create a practical methodology for pairing mobile devices with consumer information. The main idea of the research was directed to advertising and commercial purposes.

The research results cover European and US markets. As Managing Director of Mediacells announces: ”When mobile phones arrive on the market they are usually available on contract only or for a high price on prepay. As the device gets older, the phones drop in price and become more mass market. This Mediacells product is now ready to pilot with brands and advertising agencies who want a fast and effective behavioral capability to target specific consumer segments that are accessing mobile websites at certain times of day.”

The key in making successful advertising would it be TV, Internet, Radio, newspaper, or magazine is strongly and precisely determined media audience. With the information provided by Mediacells the work is done easier, and covers desired target audience more productively than other methods could do ever.

Brad Rees adds: “We are delighted to have been recognized in this way by the LDA. There are more than 65,000 small businesses in the London area, and to be one of only 28 London businesses to receive this accolade is truly special.”

To be among 28 businesses in the highly competitive London area means that the project is successful enough the London Development Agency Director of Delivery, Rebecca Shepheard to say: “I would like to congratulate Mediacells for their innovative concept to develop advertising software. This, and the other businesses awarded grants will now have the opportunity to transform their ideas into a business reality.”

This is mutually beneficial process when target audience receives the ads interesting for him/her and businesses which inform the target audience saving money and time accordingly.

This article has originally been posted on MediaPath