Working process will be shared between these two 24x7guru.com- Tata Sky. 24x7guru.com is responsible to provide content for Tata Sky’s ActiveTM Learning. The main distinguishable feature that the learning has, is that it is based on quizzes that covers fields such as mathematics, general knowledge and science for children in the age group of 7-11 years.
Mr. K.S Muralidhar, CEO, Learnsmart India, announced that: “We are pleased to partner with Tata Sky and add one more exciting medium to expand our diagnostic, self assessment learning experience from the internet to televisions. “Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum. We are confident that this new medium which is hugely popular with children of all ages will motivate the students to use broadcast technology not just to entertain them but also to complement their efforts to become scholastically successful.”
The project is considered to be of great value for children and parents. As Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. says and evaluates in speeches: “We believe that the purpose of television, besides providing entertainment, must be to also impart knowledge and enhance the learning skills in children, especially as television viewing consumes a large part of their leisure time. It’s been our constant endeavor to provide value added services to our subscribers in the field of education and our partnership with 24X7guru.com will only strengthen our existing offering. Our aim is to let parents think of the “Television as an Educator” besides being a powerful entertainer for their family and especially their child.”
Television is expected to be an exciting new tool for school students where they can make self assessments, the main tool for self assessment is to provide highly interactive classroom content that is active, critical and absorbing. Later on, parents are getting less worried about their children loosing productive study time.” About 1,5 million users subscribed to the project by December.
Dealing with quizzes and answering process of these quizzes together with the correct answers availabilities, are controlled by the TV remote controller.
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