The British Broadcasting Corporation that operates several television networks and stations and Myspace – social networking website that offers an interactive, user-submitted network of blogs, friends, groups, photos, personal profiles, music and videos internationally are expected to announce partnership with each other. Myspace that is part of News Corporation admits that the benefits of the companies will be shared revenues taken by advertising.

For the broadcaster it is a very good opportunity to expand the quantity of users who will share the content. Quantity is the leading factor in the business agreement where the revenues are totally depended on advertising. Though only the quantity is not guarantee of success, quality of quantity plays great role, too. But there hardly one can find a person who will not be able to get interesting information on BBC. Even though development of technology brings new opportunities and availabilities.

According to BBC there are seven genres on the BBC's MySpaceTV channel: Comedy, Weird and Wonderful, Sci-fi, Drama, Famous Faces, Top Gear and nature channel Love Earth aiming to rise benefits mutually.