According to PRWEB "Blogs are becoming the primary source of information for the Internet generation. Snapbomb allows me to create campaigns similar to Google Adwords and track the success through their buzz analytics features," said Nikolas Wekwerth, VP Sales & Marketing at db4objects. "It is a great new way to spread the word about our product to a relevant and targeted audience."

The initiative aims to make it easier for both sides to take benefits from each other. Nowadays the specifics of advertising are reaching targeted audience and bloggers with different focuses, directions and serving segments match the interest of their blog community become important source for the advertisers. As it is mentioned at PRWEB “Snapbomb's Buzz Analytics tracks the response to the campaign and gives immediate feedback on the buzz effect. The product is the first in the industry to deliver a completely automated process for managing and tracking buzz marketing campaigns.”

Snapbomb leverages unique algorithms give opportunity to establish the value of each blog according to the blog's quality, expertise, and the audience size and reach. This tool guaranties fair choice among blogs and fair compensation of bloggers.