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  1. Hi

    Since you write about IBM here, you might be interested to hear about the recent project carried out by Duke University about how the Apple logo inspires creativity more than the IBM logo.

    But I think they fail to establish what they mean by creativity. IBM is very much about coming up with complicated computer systems (and complicated IT and business solutions in general). Your article, here is a good example of this (about the sort of thing IBM are about). What I might call lateral-minded thinking (as opposed to raw creativity). Yes Apple is about technology but it is technology very much about design. This to me is a different kind of creativity to what IBM is about (and about what the IBM logo represents).

    Any thoughts on this?!


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