Everybody should notice that there is an explosion in social media content in acknowledgement of its rapidly growing importance as a key channel of influence. It is always interesting what these sources of information say about this or that product or service.

Netemic, a UK media software company, in partnership with the Public Relations Consultants Association now recomends iFeed, Netemic’s automated online social media monitoring tool, to its members made up of over 140 PR consultancies.

And what does the social media tool offer?

Real time measure of brand awareness
Consumer sentiment
Allow users to filter through internet “noise” to effectively track comment, opinion and breaking news.

Andrew Orchard, Netemic’s CEO, said: “We are delighted with the PRCA’s endorsement of iFeed. It is clear that PR now extends beyond traditional media and insight into the digital world offers great value to any brand. The PRCA has firmly established its credentials at the forefront of the industry by recognising the importance of the blogosphere to brands in the contemporary media landscape. We hope that, with its support, iFeed will take its place as an industry benchmark product for the monitoring of social media.”

Real time scours of blogs, forums and consumer sites give opportunity to discover content matching companies, products and services. The content is dynamically interrogated by age and relevance, can be clipped, annotated and delivered direct to anyone with web access via iFeed's Clipstream viewer. It is one of the unique republishing tool that creates a dedicated hotline between Agencies and their clients anywhere in the world.

According to the SourceWire, the use of this tool cost £495 per month for three months but members who continue with the service will be offered their first five licences at £150 each per month, or half the usual price.

Francis Ingham, Director General of the PRCA, said: “Social media has huge implications for brands. At the very least companies should be monitoring what is said about them in these uncontrolled and uncensored environments to ensure they are able to anticipate potential issues. More proactive companies will see the ability to monitor unconstrained influencers as an opportunity to improve their products and services. iFeed makes these processes much easier.”

References:
http://www.sourcewire.com/releases/rel_display.php?relid=iEzLm