Have a business? Want to be successful and empower business decisions? One of the best ways to achieve this is to make researches of market. But to make the research that might play the most important role to succeed in future is one of the most successful and expensive ways. Though nowadays, the development of technology and its specific nature resulted in gaining a more cost-effective, fast and accurate way of gaining insight to empower business decisions. Leading online research specialist, eDigitalResearch, with its new product aims to demonstrate the insight and intelligence that businesses can gain from its broader and integrated research offering, which results in improved bottom-line profitability. The new brand with its unique talking avatar will take online users through a survey scenario which provides a snapshot view of whether their website and online communications are going in the right direction or wrong direction.
According to the SourceWire, Michelle Fuller, Director of eDigitalResearch, comments: “Our ‘for informed direction’ strapline with the navigational compass is designed to show businesses how they will benefit from our integrated research offering. The avatar is a fun and innovative way of expressing our new look and service offering to an online audience. We feel that now is a great time to re-launch our brand, as more businesses are looking at cost-effective ways to gain quick insights into customer motivations through online market research.”
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