“Business has only two functions - marketing and innovation.” says Milan Kundera. And if so than it is interesting to cover the 5 biggest marketing mistakes in order to avoid them. According to the PRWEB, CEO of Flasch International (www.flasch.com), Helmut Flasch, says that "It is a known fact that small business is the backbone of economies throughout the world." But no matter how big the business is it is important to have right marketing approach and be innovative.

Bellow given 5 mistakes provided in the PRWEB shows that one should:

*Recognize you are only in the business of marketing the business you are in and nothing else. Only those who learn and do marketing consistently and smartly will survive and prosper.
*Becoming a 'Jolly Good Fellow' within the community tremendously raises credibility and visibility, much of it through free PR.

* The cut down marketing efforts during a slow economy. That causes shrink of business, but in 1, 2 or 3 years when the economy picks up again, they will be too paralyzed financially to take advantage of the economical upturn.

*Avoid the "Bee-Hopping Approach" to marketing. If you are looking for that one marketing action to bring success and growth, financial hardship and being overworked will be the result. It is always a combination of marketing actions done together that will work.

*You do not have to like a marketing action for it to work. People do not like root canals, having their transmissions fixed or having to stop smoking to stay alive. What counts is that the practice or business increases as a result.

One should only take these mistakes into consideration, but there is no one marketing rule how to solve the problem. The problem solving process comprises of much complex elements, but it is the separate issue.


References:
http://www.prweb.com/releases/2008/7/prweb1087364.htm
http://en.thinkexist.com/quotations/marketing/