Mmm, Interesting question. So why are men the happier sex? Because women are the happiest.

Humor cures. But what is the reality? According to PRWeb.com, statistics show women make or influence 85% of ALL buying decisions, across the board.

Princeton University’s one of the latest research suggests that men spend 90 more minutes a day than women do having fun. What these 90 more minutes include in itself? Golfing, tinkering or otherwise boondoggling while women are busy. So, with all that extra fun, it's not surprising a separate study, done by the University of Pennsylvania, revealed for the first time in decades that men are the happier sex. But is the 90 minutes more fun enough to be happier?

Just wonder, what are women doing with their time? Shopping, but also making ALLbuying decisions ... from toothpaste, to consumer electronics, to financial services, to home improvement items, to automobiles. If we take only US market, women buyers account for 7 trillion dollars in consumer spending annually.

Well, I am not sure that that is the only thing women are doing. Seems that women are also taking care of business. According to the release, 40% of US companies are headed by women, and 70 % of new businesses are being opened by women.

"Women are no niche market anymore. Women are THE market," according to Lorrie Morgan Ferrero, founder of Red Hot Copy and a nationally recognized expert on marketing to women. "Today, women have more buying power than ever before… and that has changed everything."

References:
http://www.theshefactor.com
/http://www.prweb.com/releases/2008/7/prweb1074844.htm