In the highly developing market where the competitions level raises day by day the thinkASG (Advanced Systems Group) launches an expanded product offering and a new 2.0 customer communications strategy to better position itself with current changing market conditions.
the company's new strategic approach in communications include the adoption of multiple Web & Enterprise 2.0 strategies, including a revised name and visual identity, an updated solution guidebook, comprehensive 2.0 website.

All the efforts are made to help its customers work with thinkASG to architect and implement the right solutions.

"The overarching characteristic of the new thinkASG is to enable our customers to interact with us, and to participate in, influence discussions, and control their experience - based on 'their' needs," said David Browning, Chief Executive Officer of thinkASG.

"Our new brand logo, thinkASG, captures what makes us special: our people, process, and principles," said Pete Coticchia, Chief Operating Officer of thinkASG. "It's the way we think about our client's business. We felt that we needed a stronger communications platform to better articulate where we are going as a company, especially as we expand our product and service offerings to better meet customer needs."

The thinkASG’s initiative to expand its product reach and assist customers with many more technology needs is derived from increased customer demand for single-source providers, and the increasingly specialized knowledge required to manage today's IT implementations.

Improved 2.0 website provides:

updated IT issues,
case studies,
technical news to its customers.

In the future plans the company offers new real-time features including customizable RSS feeds, technical blogs, webinars, and expanded product information updates in an effort to dialog directly with customers through dedicated web resources.

"The new thinkASG brand represents what we have been growing towards since our founding," added Browning. "Absolute partnership, dedication, and service to our clients, enabled by technology."



References:
http://www.prweb.com/releases/2008/7/prweb1122144.htm