Even though hearing the voice of our close friends, relatives or business partners makes us feel their mood, emotions or strong enough decision to perform business operations, SMS still is of great use. According to the PRZOOM, SMS represents the lion's share of mobile data services revenues in Western Europe in 2007. As for the MMS, it has failed to replicate SMS' success. Though some operators are looking on MMS as a medium for delivering user-created content, advertisements and news.

According to Frost & Sullivan (wireless.frost.com) analysis From SMS, MMS to Mobile IM- Mobile Messaging Markets Gaining Ground in Western Europe, SMS revenues generated approximately €16.42 billion in Western Europe in 2007 and this is forecast to decline to €14.59 billion in 2011, with a negative CAGR of 2.9 per cent from 2007 to 2011.

In difference to the SMS, MMS and other data applications generated €7.40 billion in 2007. The results are expected to grow to €24.28 billion in 2011, with a CAGR of 34.5 per cent from 2007 to 2011. What are the possible reasons to have such a result? Well, that might be caused by interconnectivity issues, the way of the issues are resolved between European operators and the reduction in MMS charges, as Highlighted at PRZOOM. As for the Mobile IM, it is expected to co-exist with SMS and other data applications

“Operators that offer mobile IM services will have a headstart in marketing and interconnecting their mobile-centric communities with other cellular networks worldwide and also with the Internet IM communities,” notes Frost & Sullivan Programme Manager Luke Thomas. “This is imperative if operators want mobile IM to be as successful as SMS on a global basis.”Mobile IM that will become dominant won’t influence SMS crucially, as mobile operators can attain greater revenues from all types of messaging services in the case the usage of each messaging source is planned strategically.

“Mobile operators should encourage the adoption of mobile IM, enabled with presence information by building on their own mobile IM services,” states Thomas. “They should also mobilise existing IM communities in parallel, thereby playing a pivotal role in the dynamic environment surrounding them in the world of convergence, by positioning mobile IM as a smooth evolutionary rather than revolutionary upgrade/user experience to SMS.”

The research From SMS, MMS to Mobile IM- Mobile Messaging Markets Gaining Ground in Western Europe showed detailed market opportunities on the basis of extensive interviews with market participants, that gives the provided statements guarantee to be expected as presented prognoses.


References:
http://www.przoom.com/news/40534/