For the Christmas BBC offers to younger viewers their own version of BBC iPlayer. According to the BBC Press Office, BBC iPlayer allows viwers to watch shows they love on-demand in a specially designed child-friendly service.

BBC iPlayer is designed for children aged 6 to 12. They will access BBC iPlayer and view for a week after broadcast a selection of programmes in an area sectioned off from other channel programming. But some programmes will be available for up to 13 weeks as "series catch-ups" (stacked).

The new service provides a dedicated place on the internet for the BBC's young viewers to view CBBC's innovative children's programmes, and puts children's viewing priorities first.

As noted at BBC Press Office, Richard Deverell, Controller of BBC Children's, says: "The iPlayer for CBBC is central to fulfilling our ambitions for CBBC as it enables us to provide programmes for children whenever they want to see them – not just when we choose to schedule them. Children already live in the fully interactive and on demand world and this important launch means CBBC can be there for them."

Anthony Rose, Controller, Vision and Online Media Group, says: "Over the past year we made BBC iPlayer available on a wide range of mobile phones, portable media players and gaming consoles, allowing our audience to experience BBC iPlayer programmes around the house and on the move.

"However, we realise that a lot of those devices are primarily available to adults, so today we're pleased to unveil a version of BBC iPlayer specifically for children."

There are a significant number of requests each day for CBBC content on the main BBC iPlayer.
Considering the target audience of the programmes, on the basis of comprehensive user-testing, the design – produced by a combined team of children's interactive experts from BBC Vision and video-on-demand specialists from the BBC's Future Media and Technology division, the web relies more heavily on visual cues rather than text navigation.

And now how to access iPlayer for CBBC? It is possible in one of these ways:
§ Go to the CBBC web site (bbc.co.uk/cbbc) and click on the iPlayer link shown there.
§ On the main BBC iPlayer site, when playing a CBBC programme, a link to the same programme on the iPlayer for CBBC site will be offered.
§ You can access iPlayer for CBBC directly at bbc.co.uk/iplayer/cbbc.


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