Spare time is not always the guarantee to launch an internet company but one mother found a way to use her spare time to earn a six-figure salary.According to the PRWeb, Castle Ink's CEO, Lauren Elward, is not a typical housewife. A mom by day, teacher by trade, and entrepreneur by night, there's nothing typical about her.
Seems that five years ago Elward, when not creating lesson plans for the high school English classes that she was teaching, started to brainstorm and draw up business plans for an online venture she was convinced "had the right stuff." A year later Elward took the reins of Castle Ink, a fledgling Internet startup that sells low cost printer ink cartridges and other printer supplies.
Well,I guess there is nothing unusual that the most teachers, are buying HP ink cartridges for printer at least once per month. As Elward admits: "The copy machines were often broken and I found myself having to use my own money to print and copy lessons from my home printer. It was extremely expensive. Not to mention the waste I felt I was generating by throwing away the used cartridges".
The above mentioned situation was enough for Elward to decide launching of a product line that consisted almost entirely of green products; specifically remanufactured toner and ink cartridges. "It is important to help the environment and I realized that recycling these empty ink cartridges is easy, profitable and environmentally beneficial. It helps reduce solid waste, conserves raw materials and the energy needed to produce a new product. Most cartridges can be recycled up to six times," states Elward. Besides this Elward launched a successful recycling program. So what is that program like? The recycling program encourages consumers to recycle their ink cartridges by actually paying them cash in exchange for their empty cartridges.
"Honestly, I had an idea of what I wanted to do, as far as product, but I was clueless as to how the Internet business actually worked. My husband, who works in Internet marketing, helped me immensely to understand the process and from there I utilized my free time to learn everything I could," states Elward. Reading online articles and following discussion groups and blogs served to advantage for a future mother. The success of this business was the effective implementation of search engine optimization, especially on Google.
"I realized with so much competition in the online ink cartridge retailer space that I needed something to differentiate Castle Ink," states Elward. Customers are attracted by keeping prices low and competitive, and a 100% satisfaction guarantee.
really interesting story. Seems like you need to know at least something about the internet and how it works to make something like this happen....
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