As stated at Sourcewire, developed in partnership with Imagini, the web-based gift finder makes personalised recommendations for presents by taking users through a fun, image-based quiz.
Quiz results help Imagini's technology build a ‘VisualDNA™' profile based on feelings and motivations revealed by their answers. The technology can identify and later map preferences across a series of behavioural patterns.
Imagini Founder and CEO Alex Willcock says, “France is widely acknowledged as the romance capital of the world, so we aren’t at all surprised to see them using the latest technology to make sure they get their Valentine’s Day gifts just right. Whether it is just a little token of your love, or a major romantic getaway, the gift-finder is a bit of fun which eliminates the guessing game so many people face at this time of year.” The quiz will be running until February 14th on the Lastminute.com homepage (http://tinyurl.com/visualdnafrance)