The Web Marketing Association, webaward.org released its ISAR - Internet Standards Assessment Report. It provides industry-specific benchmarking data for web development. According to the PRWeb, the ISAR Index reversed a downward trend and the overall standard of excellence in Web development rose across 96 industries.

The ISAR index shows an average scores in the Web Marketing Association's WebAward competition sine 1997. It is worth mentioning that Index was essentially flat, declining slightly in 2008 to 51.6 from 51.8 in 2007.

"The ISAR Index is the benchmark that many organizations use to compare their Web development efforts to," said William Rice, President of the Web Marketing Association. "Web standards move as the technology and consumer trends push companies to upgrade their Web efforts and consumer expectations are reflected in the judges scores. This year, expectation grew faster than the average Website."

So what does the ISAR report include? These are:
Detailed Industry findings as compared to historical trends
Best and Worst Industries in Web Development
Best and Worst Industries as they compare to the 7 criteria for a successful Website
Award-wining sites for each industry
Commentary for each industry as compared to the overall competition in 2008

Information is from the Web Marketing Association's annual WebAward competition webaward.org. It evaluates 96 industries based on the seven criteria that combined help create award-winning websites.

The WebAward's seven criteria for a successful Website include:
Design
Innovation
Content
Technology
Interactivity
Copywriting
Ease of Use

The ISAR report also includes a running benchmark index.

"The most successful award-winning websites develop the correct balance of design, innovation and technology to create a total user experience," said Rice. "Once the total user experience is attained, the site becomes a sales tool itself because it has captured the visitor and the winners of the WebAward do this especially well."

As admitted on PRWeb, according to the ISAR report, the five best industries for Website development in 2008 were:
1) Movie Web sites
2) Television Web sites
3) Entertainment Web sites
4) Electronics Websites
5) Political Web sites

The worst overall industry websites included:

Institutional Services
Auction
Legal websites.

To request your copy of the 2009 WebAward ISAR report, please visit: webaward.org/isar_report.asp

 

SOURCE:

webaward.org
webaward.org/isar_report.asp
http://www.prweb.com/releases/2009/03/prweb2216924.htm