Do you know what the first letters are that you write when a question arises? The answer is too simple. One just types www...
I even out about the first use of word “TV” at one of the www... addresses. http://www.tvhistory.tv/History%20of%20TV.htm
People today prefer to select what they want to watch on their own schedule, not on the schedule that TV broadcasting provides.
Different people use Internet for distinct reasons and functions – communicate with friends and family, communicate with strangers, get news and instrumental information, commerce, and entertainment. TV lacks the first two functions of Internet. (From: cs.cmu.edu/People/kraut/RKraut.site.files/articles/... Impact of Internet use on TV watching: How research details shape conclusions, by Irina Shklovski, Robert Kraut, Sara Kiesler, Bonka Boneva).
Still both channels of receiving and retrieving information, TV and Internet, are good sources for business. Together with this purpose they should serve society and educate people at the same time. In the majority of cases, the focus of business is on cost reduction and various opportunities that provided by the Internet.
Mostly the segments of Internet and TV users differ in age; younger people use more internet, but the main point here is that the difference in age will disappear soon. Development of new technologies gives us reason to think of a blending process between these two.
Nonetheless, nowadays media sources especially broadcasting media need to offer opportunities that unify both values of TV and Internet. The aim is to get the right audience for the right product. In contrast with other businesses, TV and Internet are specific and need extra effort to gain success and why? They double-sell the product.
First, owners of media should create the content to capture a large audience, and second, they need to obtain advertisers to sell the audience to them and gain profit. These complicated processes need extra effort.
On the edge of transferring from TV to Internet, NBC realizes the threat and now presents a network that declares an online stake intended to reach Advanced Placement high school courses – Immerse, Compete, Understand, and Excel.
The NBC initiative is a kind of signal that the mission of this undertaking is to involve teachers and students and also attract new generation attention, those who will become potential viewers of NBC in long term.
Launching a new site whose target audience is youth promises large revenues through subscription and advertising. An on-line version of different media sources is one proven way of enlarging the audience. Newspapers like The New York Times follow this practice. a newspaper-in-education program , http://www.nytimes.com/
It is obvious that teenagers mostly are informed through the Internet, where they have an opportunity to choose from numerous information sources the one that best suits their taste and demand. This is the main advantage of the Internet over TV, but one can never say definitely that a viewer should choose only one from these media.
Almost each broadcaster has its own web site. Most important in gaining success is to position the product so that it says what you are and where you are going. What are you providing to your audience? The public will make their choice individually. The choice depends on reliability, fairness, and quality of accountability to viewers, listeners, and readers. It is time that shows the results of our decisions.
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