American Public corporation - Google purchases the Swedish social networking application firm Jaiku. As Google Product Manager, Tony Hsieh says: “the ideas and technology behind Jaiku is to make compelling and useful products”. The feature that makes the product compelling and useful is that it lets users blast networks of friends with micro-blogs. There is no difference whether they are on a PC or a mobile phone.According to Google possibilities, specialists think that the new product will be launched in February of 2008. Google product manager announces that "Although we don't have definite plans to announce at this time, we're excited about helping drive the next round of developments in Web and mobile technology."
This is not only network purchased by Google. Among massive investments are YouTube and DoubleClick. Though the competition is high. MySpace develops own mobile phone applications, Facebook focuses on going wireless, as for the Jaiku, it seeks to leverage information about people’s whereabouts and networks that is focused on ads. The Gphone will likely be free.
Sterling Market Intelligence Principal Analyst Greg Sterling says: "This is almost exclusively a phenomenon among the young, under-30 age group right now," "But this could be a significant early effort in monetizing social networking in the mobile space."
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