Magic happens not every day but MagicTaxi.com promises to make it on every click of our mouse.

How? The web’s happiest search engine “Magic Taxi” explains how it happens: Every time you use your mouse to search the web or shop online using MagicTaxi, we will give 50% of the gross revenue we receive from advertising or commission referrals to The Woodland Trust” that will plant trees.

The main instructions that are given by MagicTaxi are as follows:
Click Reduce my CO2,
Decide to make the site your home page,
Select “Yes”

This procedure leads you to the process of helping The Woodland Trust to plant more trees.

Saving your planet does not cost you any extra money. MagicTaxi is responsible for sharing the percentage of online spendings with The Woodland Trust.

As a spokesman for MagicTaxi.com says: “The next 6 weeks are the busiest for online searching and shopping. According to the Centre for Economic and Business Research the average British family will spend over £448 on food, drink, toys and other gifts this Christmas. If this was spent through MagicTaxi it would plant 5 trees and help to offset 1 tonne of carbon.”“We chose to partner with the Woodland Trust as we wanted the trees purchased to be grown within the UK, so that we could be confident they would reach full maturity and our users could visit the woodland being created.”

The spokes person recommends: “So don’t delay, upgrade your mouse today and make it the second, third or 5,000th carbon reduction mouse in the UK. www.magictaxi.com/reducemyco2.”

And that is how Clare Allen, Head of Corporate Partnerships for the Woodland Trust, evaluates this initiative: "MagicTaxi has added an innovative yet practical dimension to the way individuals can help the environment. By continuing to search and shop online, but using MagicTaxi, people can help reduce their carbon footprint and help build sustainable woodland throughout the UK. The UK is the least wooded country in Europe, planting trees with the Woodland Trust won’t just absorb carbon, and it will help to create more habitats for our rare and endangered wildlife"

The main reason of this initiative is resulted by the environmental changes that threats the earth very serious problems. We have no healthy planet any more. The threats are caused by human activities. There are several factors the earth suffers from.

According to World Meteorological Organization (WMO): “The natural environment suffers, for example, from lack of precipitation for extended periods and uncontrolled land use, leading to desertification. It is estimated that one-third of the Earth’s surface and one-fifth of the world’s population are threatened by desertification. WMO therefore directs its attention to the aspects of climate variability and change which impact the environment.”

Everybody should agree that the level of threat is high but one of the ways to improve the environment is very simple. One click is one more step forward to save the world we live in.