Small business that is of not less importance than the business that has huge marketing budgets shows swell in online selling. According to a survey of IDC-consulting firm, the online selling increased from 21% to 32%. This is the result covering the last 2 years.

Online selling and advertising methods place small merchants on the same level of possibility to gain awareness among competitors as the large ones do. Blogs and different social networking systems give the retailers fair chance to obtain the customer. Because of time and price efficiency of gaining maximum of clients.

Main advantage of internet selling is that it is of double benefit for the owners of the business. They sell their products and are easier reachable. The most important obstacle that the small merchants face, is that they are less compatible with huge online selling retailers.

But cross selling works quite productively these days. Technology allows to make cross selling easily. According to the results and online selling, 32% of Amazon.com’s products were sold by different merchants. Offering of products is managed by listing the products on web sites.

Different methods developed in technology resulted improvements in delivering the service itself, but at the same time, in the last decades the market positioning process has changed. Market became more segmented and even if one is looking for some specific products for animals, birds or anything else that might a person want, it is easier to get for specific users who know definitely what they want.

Still, does the result appear on first page of the result page or not the buying behavior of the consumer is determined by the interest. There appears another problem, each of us have families with several members and need different things at the same time. One can buy something for his/her animal or clothes or...request anything for him/herself, customer is looking for the place where he she can easily get desired products but not only product.

What the choice is made on? Are segmented sites preferred or giants still hold leading position? To say the truth it is individual. Though results show , the larger choice is the larger is the availability to be visited on one of the www...
The giants are always on the top of the search. They provide maximum.

Paul Graham identifies 10 secrets of online selling. And these are: