Albert Lasker says that the product that will not sell without advertising will not sell profitably with advertising. But what are the findings?

Nanaimo entrepreneur Garland Coulson that regularly purchased advertising from variety of sources tracks what advertising source every sale came from. The results of the analysis show the following. Garland stated: "Only about 1 in 10 places I advertised gave me a positive return on investment. Some places gave me as high as 1,362% return. But 90% of the advertising I did cost me money. By tracking, I was able to quickly dump the biggest losers and expand my advertising in proven sources. Over time, my limited marketing budget allowed me to compete with much larger companies at a fraction of the cost."

Garland concluded that using different sources of advertisement together was not of high profit. Created system the Internet ONE System allows people to track advertising even if they didn't have a web site.

Internet ONE System can also be used for traditional forms of advertising: television commercials, radio commercials and newspapers and magazine advertising.

According to the PRWeb a Fortune 500 company could use it to see if the 2.6 million dollars they spent on their latest Super Bowl commercial was their biggest winner or the biggest loser.

In the same source of information Garland suggests, "Don't do ANY advertising until you have a system in place to be able to connect your advertising with your bottom line. If you do, you'll be throwing away 90% of your marketing budget."

Reefereneces:
http://www.InternetOneSystem.com
http://www.FreeTrafficBar.com
http://www.EBusinessTutor.com
http://www.prweb.com/releases/2008/5/prweb910574.htm