Hardly one can find the field technology is not involved in it. Borders are just faded among different spheres and especially information technology. One of the latest innovation in the field of technology and PR that cought our eyes, is Vocus, Inc. ‘s, (NASDAQ: VOCS) leading provider of on-demand software for public relations management, launch of award-winning public relations management software - Vocus Summer '08. Summer '08 includes more than 40 new features and enhancements for customizing analytics, targeting media and tracking projects and results.

"With easier ways to distribute our news, manage our projects and measure our results, Summer '08 enables us to effortlessly enhance and evaluate our PR program according to our business needs and focus on getting the results we want," said Lyza Swearingen Latham, Director of Marketing at Hostway Corporation "Vocus Summer '08 takes a powerful public relations management system and makes it even more powerful and easier to use."
The latest release of the industry's most advanced on-demand software for public relations professionals.

The main features of Summer '08 include:

• Increased Collaboration and Planning -- Vocus Summer '08 keeps PR teams in-synch with a clear picture of upcoming activities laid out in a simple calendar view. Users can also generate a complete calendar of upcoming interviews, deadlines and projects in Outlook directly from the Vocus console.
• Enhanced Tools for Media Targeting -- Vocus Summer '08 now adds social media tools to better target journalists and tailor pitches to increase resulting coverage. Each contact within Vocus with a Wikipedia entry will now include a link to the existing entry, offering instant access to highly-relevant information from one of the world's largest social media websites.
• Centralized View of all News Distribution Results -- Customers can now track who has opened and read email distributions as well as access the headline impressions and online views generated by PRWeb press releases directly from the distribution tab within the Vocus console to get a complete picture of their campaigns.
• Customized Analytics Dashboard -- By adding the latest drag and drop technology, users can now instantly re-arrange their dashboard according to personal preferences, choosing from more than 120 standard charts.

"Vocus continues to address the unique and changing needs of the public relations marketplace and enables PR professionals to get their messages to stand out in today's media world," said Bill Wagner, chief marketing officer of Vocus, Inc. "With Summer '08, Vocus continues to advance its award-winning PR software with a stream of innovations that set the standard for the industry."
With Vocus' on-demand model, customers will seamlessly be transitioned to Summer '08 with no software to download or IT-involvement required. Existing Vocus customers will be upgraded to the new release by the end of the week.

References:
www.vocus.com
http://www.prweb.com/releases/vocus/summer_08/prweb1061094.htm