Hardly one can open Internet Explorer, indicate an address, fill in the gap with desired field of interest, push search and receive no answer. That is just impossible. As many users we as many interest should be satisfied. This time Parenting website Bounty has appointed commercial audio and video podcast specialist Podcast Voices to create a second and third ‘evergreen’ series, providing a thirty-two part parenting guide for its users.
According to the SOURCEWIRE, series that is sponsored by Huggies, aims to educate new parents with answers to common baby and toddler questions, and to provide a consecutive series of podcasts designed to appeal to millions of new parents for years to come.
“The original pregnancy guide Podcast Voices created for Bounty attracted a huge audience; there was an obvious demand for Bounty’s valuable content in multi-media formats,” said Podcast Voices’ Managing Director Andy Evans. “The success of the first series encouraged Bounty to commission a consecutive second and third. The really exciting thing about this project is that unlike a great deal of podcasts, we have created shows that in most cases won’t go out of date. Developments in medical science will allow the podcast content to develop, but essentially they will remain the same.”
“The introduction of Podcasts on the Bounty.com site has enabled us to not only offer our existing audience more ways to consume our content, but has helped us reach more people and attract additional sponsorship revenue,” said Andrew Thomas, E-Business Director at Bounty.
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