To say the truth I could not imagine that almost 40% of new companies do not have a marketing plan, in addition seems that almost half of new businesses launch without any form of marketing or advertising budget. In nowadays competitive market where easily one can fail this percentage is too high.

According to the SOURCEWIRE, almost 1 in 3 new businesses don’t understand what marketing is or what role it plays for new companies.Through a recent survey of 3,081 UK business owners results are as follows, 40% of start-up companies have no marketing plan and almost 50% of businesses launch without any form of marketing or advertising. The survey results explains the fail of so many companies.

Jamie Delo, founder of Project W.O.R.D, comments on the recent findings;“These statistics establish the downfall of many new companies that just assume consumers will have heard of their website. When, in reality, thousands of companies are failing every year due to lack of marketing.”

www.ProjectWORD.co.uk offers marketing at an affordable price. For £1.00 per word, companies can select relevant Keywords. Project W.O.R.D can link their website directly to their chosen word/s; What is the advantage of the project? Well, that is easy to guess, that allows companies with a very small marketing budget to be found through Google.

According to 2 month findings over 4,500 words have been bought by different companies


References:
http://www.sourcewire.com/releases/rel_display.php?relid=41734&hilite=
http://www.projectword.co.uk/