Surveys always give a very interesting statistics and information about the subject of the research. This time we are covering the survey made by Backbone IT Group that provides search engine optimization, Internet marketing and software development services to clients worldwide. According to the results 83 percent of businesses believe their websites are failing to convert enough visitor traffic into actual sales or enquiries.

Among one hundred UK companies seems that only 15 percent expressed a high level of satisfaction on this issue. The most important and concerning is that companies fear that less than half of potential online sales were currently being achieved.

Analysis of the survey also shows that business communities are not quite well aware of recent online marketing practices.

"Most businesses clearly need to improve the number of online sales and enquiries they are generating, but few are aware of the specific services now available to help them do it," comments Richard Unwin, director of Backbone IT Group.

According to thePRWEB, just 11 percent of sampled businesses were using some form of Conversion Rate Optimization, compared to 75 percent employing Search Engine Optimization - figures that Backbone believe must change in the face of the global credit crunch.
Unwin admits that "Difficult economic conditions will mean businesses with wasteful websites are likely to lose out to competitors operating fully optimised sites that convert far more visitor traffic into sales."

"Websites increasing visitor conversion rates by just a few percent typically double or even triple the number of sales or enquiries generated. The impact of Conversion Rate Optimization on bottom-line profitability can be remarkable," he explains.


References:
http://www.backboneitgroup.com/survey2008
http://www.prweb.com/releases/conversion/survey/prweb1439274.htm