Women entrepreneurs go back to the drawing board announces Women’s Enterprise Day event.] What do women do in order to pursue their own inventions and ideas? According to Innovate Design, they are making the most of the tough recruitment environment. Even though the innovation industry’s male-dominated stereotype, Innovate’s figures show a dramatic 28% increase in women contacting the business looking for help to develop their ideas.

Alastair Swanwick, Innovate Design’s Proprietor, admits that the rise is partly due to the popularity of entertainment programmes such as „Dragons? Den? and „What’s the Big Idea? “This kind of positive PR is instrumental in inspiring, motivating, and encouraging new ideas and businesses,” he says. “During the recent series of Dragon’s Den the number of people approaching Innovate with their new ideas reached a peak. The increase was particularly evident during the twenty four hour period following the broadcast of the show as viewers were spurred on after watching encounters with the Dragons and sought to pursue their own inventions.”

According to the SOURCEWIRE, Patent Adviser, Samantha Barber, attributes the growing number of independent female inventors to increased opportunities for collaboration, saying: “Our research suggests that as the credit crunch continues to hit home, more and more companies will join the likes of IBM and Proctor & Gamble by looking outside their own companies for innovative new product ideas in order to reduce their R&D budgets. This is good news for women with the confidence to present their ideas to companies in the hope of negotiating lucrative licensing deals.”

The given research aims to galvanise budding female entrepreneurs and employees across the UK to turn their ideas into reality, despite the difficult economic climate.

In order to support initiative, Innovate Design is working with Own-it to lead an event entitled „Brains, Beauty, Business and Innovation: The World of Women Inventors? On Wednesday 19th November 2008 from 6:00-9:00pm, taking place at the London College of Fashion, (Rootstein Hopkins Space, London College of Fashion, 20 John Princes Street, London. W1G 0BJ.)

Registration via the Own-it website is absolutely enough to attend the presentations.


Sources:
http://www.sourcewire.com/releases/rel_display.php?relid=LiigL
http://www.own-it.org/