In a highly developing world of information technologies one can feel how fast you should follow new trends, products, and all the other tools of touching your audience through the World Wide Web that sometimes one minute rest may cause meeting with 1 million loss.
That is what marketing should deal with and avoid threats caused by less dynamic and measurable web experiences. On the contrary they should be driven to attract the right audiences in order to get the most from what they do.
Lots of people work on improving their web traffic. And the most important in it is the CONTENT in combination with design, techniques, and comfort for the target audience.
Aiming to support marketers’ need for capitalizing on their web traffic, according to the EPiServer, unveils EPiServer Marketing Arena. It is the fastest growing provider of platforms for Web Content Management (WCM) and online social communities. The main advantages of the new release of integrated marketing modules and services are the following: quickly create, manage, monitor, optimize web campaigns, generate relevant traffic and sales leads.
Marketing Arena is integrated with EPiServer CMS, and the the result of it is that users never need to export data to and from ‘silo’ applications, as the most up-to-date data is made seamlessly available at all times.
As admitted on EPiServer: “To attract and retain the right visitors, today’s websites must offer far more than passive brochure-ware. They must instead embrace the Engaged Web by promoting important two-way communications,” said Peter Larsson, CEO EPiServer. “EPiServer Marketing Arena uniquely provides marketers with the tools they need to take their online presence to the next level, enabling them to embrace all of the critical facets of the Engaged Web.”
The Content Management System (CMS) is one of the most comfortable to work in for creating, tracking and monitoring web content, campaigns. Users never need to glue tools together, import data files, re-enter rule sets, retro-fit web content or go to the IT department for every little change.
It is also worth mentioning that The EPiServer Campaign Monitoring and Optimization (CMO) module within the EPiServer Marketing Arena provides A/B testing, in order to ensure the best possible conversion rates, full web analytics and a simple way to create and analyze campaigns and landing pages rather than whole sites. What does it mean? That marketers will be able to track campaign performance in real-time, generate reports, watch live visitor traffic with the exclusive EPiTrace view and track campaigns from an iPhone with the EPiTrack App.
As for the SEO service included in EPiServer Marketing Arena, it works during the two critical points: when developers create and code pages and when web editors add new content.
And the most important is a B2B environment. What does it include? Of course, knowing who is on your site, what pages they are visiting. Being informed what company, industry and geography each visitor comes from simply leads you to find new prospects.
So what does the relevant content and information to visitors gives to marketers? Improve the level of visitor engagement, increase conversion rates and extend customer loyalty.