Tango Marketing that specializes in providing targeted, tailored, turnkey marketing programs to software and technology companies announced launch of Drip or Nurture Marketing. This announcement will attract attention of those companies who are interested in gaining maximum from their efforts.
According to Tango Marketing, LLC official web site: “Nurture marketing has proven its effectiveness, but it must be executed well to deliver on its promises,” said Bryan Johnson, president of Tango Marketing. “In this white paper we’ve assembled tips, strategies, and resources businesses can use to build their permission-based lists, and then launch, monitor, and capitalize on effective drip marketing campaigns.”
The president of Tango Marketing, Bryan Johnson, while talking about drip marketing, names constitutes of the Drip. But the choice and focus falls on your business style according to which one prioritizes what tools he or she needs to use.
Ways of reaching your target audience according to the business style, target audience determination, and purposes may be achieved from one or more tools. These are Email, Newsletter, Postcard, Brochure, Catalog, Follow Up.
Using these tools effectively leads to keeping name of an organization, and increasing the awareness of solutions, chances that they will remember you upon when a need arises to solve a problem.
Nurture Your Leads: Executing An Effective Drip Marketing Campaign, is available for free download from the company’s website, www.tango-marketing.com.
While reading about this new paper on Business-To-Business Nurture Marketing, I came across a very interesting list of “Ten Things you Must Know” by the president of Tango Marketing, Bryan Johnson.
In order to be sure your marketing efforts have the desired result, Bryan Johnson have assembled his list of Ten Things You Must Know About B2B Marketing.
Sources:
http://cut.io/hips
http://cut.io/bEP0
According to Tango Marketing, LLC official web site: “Nurture marketing has proven its effectiveness, but it must be executed well to deliver on its promises,” said Bryan Johnson, president of Tango Marketing. “In this white paper we’ve assembled tips, strategies, and resources businesses can use to build their permission-based lists, and then launch, monitor, and capitalize on effective drip marketing campaigns.”
The president of Tango Marketing, Bryan Johnson, while talking about drip marketing, names constitutes of the Drip. But the choice and focus falls on your business style according to which one prioritizes what tools he or she needs to use.
Ways of reaching your target audience according to the business style, target audience determination, and purposes may be achieved from one or more tools. These are Email, Newsletter, Postcard, Brochure, Catalog, Follow Up.
Using these tools effectively leads to keeping name of an organization, and increasing the awareness of solutions, chances that they will remember you upon when a need arises to solve a problem.
Nurture Your Leads: Executing An Effective Drip Marketing Campaign, is available for free download from the company’s website, www.tango-marketing.com.
While reading about this new paper on Business-To-Business Nurture Marketing, I came across a very interesting list of “Ten Things you Must Know” by the president of Tango Marketing, Bryan Johnson.
In order to be sure your marketing efforts have the desired result, Bryan Johnson have assembled his list of Ten Things You Must Know About B2B Marketing.
- Know Your Prospects as businesses only spend money to solve problems.
- Be Persistent as it is key to effective marketing
- It’s All About Timing.
- Be Problem Solvers as Businesses don’t buy software for the features; they buy software to solve business problems.
- Brand With Consistency as Your marketing collateral should have a consistent look and feel and should always include your Sage partner logo.
- Strong “Call To Action” as you should come up with something compelling that addresses the business pain you can solve.
- Make it Easy as You don’t want your prospects to have to work hard to contact you.
- Follow Through - Once you get a lead, pursue it promptly, don’t let it languish.
- Circle Back - If you don’t get an immediate response from your marketing efforts, don’t drop those names from your prospect list.
- Don’t Give Up as Marketing is about being persistent.
Sources:
http://cut.io/hips
http://cut.io/bEP0
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