Before this question can be answered, we should first define what a cloud-based video conference is all about. Cloud-based solutions are software solutions provided by IT companies via the internet. The investments fall away for the material, making cloud solutions extremely popular. Video conferencing is available for businesses to get in touch with customers or suppliers at any time. Of course this can be done by your phone as well, but the problem is that only audio is available. If you have nothing to present, the phone conferencing is quite sufficient, but often certain things need to be presented visually. The further differences between traditional and cloud-based video conferencing are explained below.

The first major difference is that when a company uses cloud-based technology, the investments are much lower, since there is no need to acquire much of the equipment. As progressively more providers recognize that the market is trending in cloud direction, more of them specialize in could-based systems. One more advantage of cloud-based systems is that they are easily compatible with mobile devices. This is already available, and will increase in importance in the future. The current trend shows that video conferencing should be available anywhere, anytime in the nearest future. Thus many are working to make it possible to get a high quality video conferencing on mobiles.

Another important difference is that cloud systems can be easily adapted to the company size. This means that a pay-as-you-go option allows companies to have appropriate accessibility and that they are able to increase or decrease their accessibility according to the size of the company. In this way, budget is efficiently spent without wastage and companies are able to continuously allocate the budget available and necessary.

Hence, it is obvious that cloud-based video conferencing is often preferred compared to the traditional one. An important, if not the most important point for the companies is, of course, the previously mentioned lower investment and pay-as-you-go option. This also represents the most rational reasons why companies like to use cloud-based video conferencing systems.