Juniper Research that provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
announces that music, games and mobile TV, the global mobile entertainment market contributors are expected to increase the level of rise from just over $20 billion in 2007 to more than $64 billion by 2012.

The leader sector on the market of the mobile entertainment industry is expected to rise from nearly $9 billion in 2007 to $17.5 billion in 2012. As for the mobile games they will retain its second-ranking. The growth of which was under $5 billion in 2007 and is expected nearly $16 billion in 2012. The third place goes to mobile TV, the rise will show the following: from $1.4 billion in 2007 to $11.9 billion in 2012.

“With revenues from voice services declining and messaging revenues flatlining, last year finally saw a number of more sophisticated entertainment services begin to fulfil their potential and redress the balance. With more widespread penetration of 3G handsets – or entertainment-focused 2.5G handsets like the iPhone – there is likely to be a much greater surge in both the adoption and overall usage in rich media services” says Dr Windsor Holden, the report author.

According to the SourceWire the findings of the Juniper report include:

• Regulations and prohibitions will limit opportunities in the adult and gambling sectors, although Juniper Research envisages that restrictions on gambling services in the key US market will ease in the medium term
• China and the Far East will remain the largest regional market for mobile entertainment throughout the period covered by the report, with revenues rising from $8.5bn in 2007 to nearly $21.3bn by 2012
• Entertainment service adoption remains constrained by difficulties with the user interface, network speed and coverage and the excessive cost of data services